Product design

product design in theory and practice

product design in theory and practice

Art Nouveau

April 21, 2010 by Roy Johnson

short-lived but influential design from the Belle Epoque

Alastair Duncan points out in his introduction to this beautifully illustrated study, that Art Nouveau was not a style but a movement which was a reaction against the stuffy over-decoration of the nineteenth century. It took its early inspiration from the work of William Morris, Arthur Mackmurdo, and Walter Crane, and fused these with an enthusiam for Chinoiserie and Japonisme. And as a movement it errupted very suddenly in the 1890s, spread throughout Europe and even top the USA – and then ended just as abruptly in the first decade of the new century.

It was known by a variety of names in different countries – Jugendstil in Germany, Art Nouveau in English-speaking countries, Stile Liberty in Italy (after the famous London store) Modernista in Spain, and Style Metro in France, after Guimard’s Underground entrances.

The main features of Art Nouveau were the adoption of flowing, organic forms and the use of floral or vegetable decorative motifs. Even those who followed the severely vertical forms of a designer such as Mackintosh nevertheless chose tulips, poppies, and dragonflies as their embellishments.

After a general introduction, separate chapters of this study are devoted to the manifestation of Art Nouveau in architecture, furniture, graphics, ceramics, jewellery, and sculpture. In architecture, many of the commissions gained by Guimard, Van der Velde, Mucha, and Gaudi are still visible in the Parisian storefronts, the Metro entrances, and of course Gaudi’s buildings in Barcelona – plus the enormous Sagrada Familia which is still under construction (and currently giving town planners headaches).

The furniture that was created at the same time was supposed to be matched in its decorative detail with the buildings for which it was designed – to demonstrate an organic and integrated aesthetic. But most of the tables, cabinets, armoires, and sideboards tend to be illustrated in isolation from their surrounds. Too much ornamentation in a room tends to take it back into the Victorian excess from which Art Nouveau was supposed to be an escape.

Strangely enough, there was no Art Nouveau school of painting, mainly because it constituted an approach to design. It was in the realm of posters, woodcuts, illustrated books, and typography that it made its greatest impact, and there are excellent examples of posters by Lautrec, Mucha, and Bonnard. These were works which gave birth to the figure that came to symbolise fin de siecle Paris and la Belle Epoque – a young woman with serpentine hair, clad fashionably in jewelled or feathered headgear and wearing immense sweeping skirts, all of which flowed abundantly to fill the frame of the picture. It’s amazing to realise that these romantically stylised images were being used to advertise such mundane objects as bicycles, wine, household soap, and cigarette papers.

The field of decorative glassware was dominated by two figures – Gallé in France and Louis Comfort Tiffany in the USA. The American developed new techniques from his foundry on Long Island:

By mixing up to seven colours, trown together from different ladles, his staff could produce a giddy range of blended hues, many mottled or deeply veined to simulate nature’s ever-changing moods and palette. The sheets obtained were often treated with an iridescent surface finish created in a heating chamber, where an atomised solution of metallic vapours was sprayed onto the final piece. The process gave a kaleidoscopic lustre to the glass, which became a principal characteristic of the firm’s domestic wares.

In ceramics the the novelty elelment was in the application of subtle and complex glazes, but the vases, plates, and jugs are still recognisable Art Nouveau from the curvilnear plant forms and decorative leaves and tendrils cast into their surfaces.

The jewellery section is dominated by the French master of jouillerie, Lalique. He brought the setting of precious stones to a high art by the intricacy of his decorations and the inventiveness of his symbols.

There’s a good bibliography and index, but a future edition might usefully include a glossary of terms for the general reader. It’s not always easy to work out the differences between a selette, a guéridon, and an étagère.

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Alastair Duncan, Art Nouveau, London: Thames and Hudson, 2010, pp.236, ISBN 0500202737

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Bauhaus

June 16, 2009 by Roy Johnson

Design history: Weimar, Dessau, Berlin 1919-1933

The Bauhaus was a major landmark in the development of modernism in the early years of the last century. In concept it grew out of the German desire to form its own version of the English Arts and Crafts movement, but it quickly became influenced by constructivism and expressionism. As a movement it grew rapidly in Weimar, despite the economic recession in Germany in the 1920s – and it embraced all forms of design – typography, ceramics, furniture, architecture.

Its principal teachers and movers are now household names in their respective disciplines – painters Wassily Kandinsky, Paul Klee, and Lionel Feininger; architects Walter Gropius and Mies van der Rohe; designers Joseph Albers and Laszlo Moholy-Nagy. What made them different to earlier design movements was that they wished to make their products available for industrial production.

This is the first full-length study of the movement and its participants to be based on the papers of the Bauhaus archive – many of which are reproduced in this elegantly designed book which does its subject proud in terms of page layout and typographic design. Magdalene Droste traces both the artistic policies which were constantly changing as key personnel came and went, as well as the political and economic difficulties of keeping the institution afloat – most of which was achieved in its first phase by Walter Gropius.

The structure of the book follows the policies under its three directors – Gropius, Mayer, and van der Rohe on its three sites, Weimar, Dessau, and Berlin.

I hadn’t realised before that the curriculum also included drama, which produced mechanical ballet and abstract theatre which still seems quite avant garde now, eighty-odd years later. There are some wonderful pictures of the products of the institute: the first really modern furniture; stained glass, pottery, and rugs; plus some exquisite tableware by Marianne Brandt, who for me is the outstanding discovery of this collection.

Gropius presciently observed: “Much of what we today consider luxury will tomorrow be the norm” – and its true that looking at the (for then) ultra-modern chairs, tables, and kitchen cabinets is hardly any different to thumbing through a contemporary IKEA catalogue. Some of their designs were commercially successful, particularly their best-selling wallpaper designs, many of which are still in production today.

The Bauhaus is perhaps known best for its influence on modern architecture, and yet strangely enough that subject was not taught there until a demand for it was made by students and then implemented by Mies van der Rohe. Droste’s detailed accounts of the classes taught there and the examples of work produced make you wish you could sign up as a student.

The latter part of her story deals with the intense battles which went on between left and right-wing political forces over the future of the Bauhaus. These ended in 1933 with the victory of the Nazis and the closure of the institution.

If there is a weakness in this scholarly piece of work, it’s that the story is not taken beyond there. For we know that many of the principal figures involved emigrated to America and continued their work in the New World . But you have to stop somewhere, and any shortfall is made up for by the quality of the illustrations,

I spotted this book in a display on modernism at Waterstone’s, selected it as the best on offer, and was amazed when I saw the price. It’s another in the astonishingly cheap and high quality publications from Taschen

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Magdalene Droste, Bauhaus, London: Taschen, 2006, pp.256, ISBN 3822821055

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Bauhaus 1919-1933

October 22, 2009 by Roy Johnson

modernist design movement

Bauhaus was a design movement which sprang up in Germany in post 1914-1918 as a reaction to the efflorescent curlicues of la Belle Epoque. It emphasised (particularly in theory) rectilinear practicality, function over form, and a political element of art for the masses rather than a privileged few. Most of its designers were of course middle-class artists who were caught up in the revolutionary fervour of the Weimar Republic – but its greatest strength in terms of enduring design is that many of its creations are still in production today. Wallpapers are still in print, vintage retro table lamps are either being reproduced at exorbitant prices, or are trading on eBay for not much less.

This is an excellent presentation of the work done there – for a number of reasons. First, it shows a wide range of products – from paintings, furniture, and architecture, to photography and household effects. Second, the illustrations are fresh and well researched. There are illustrations here I have never seen before in books on the subject. And third, there is plenty of historical depth and context, including original photos of the Bauhaus studios and the people who taught there.

The staff list is like a roll call of modernism at its highest – architects Walter Gropius and Mies van der Rohe, designer Herbert Bayer, painters Wassily Kandinsky, Paul Klee, Joseph Albers, and Lionel Feininger, artists El Lizitsky and Moholy-Nagy, plus the constructivists Vladimir Tatlin and Alexander Rodchenko. I was also glad to see that the book included work by the wonderful and much under-rated product designer Marianne Brandt.

The format of the book is simple and effective. Double page spreads are arranged with explanatory text on the left and colour illustrations on the right. Just the right sort of proportion for this type of book. Full details of each item are provided, and there are links to further information in the appendices.

The range of items is quite astonishing. There are buildings (the Bauhaus workshops themselves) designs and photos of completed architectural projects, furniture, wall hangings, paintings, advertising posters, household objects such as electric lamps and tea sets, rugs, children’s toys, and photographs.

However, form and function were not always harmonised as successfully as they might have been. It has to be said that even a design ‘classic’ such as Gerrit Ritvelt’s armchair (1918) looked as modern as modern could be in 1918 – but as design critic Victor Papanek observes

These square abstractions painted in shrill primaries were almost impossible to sit in; they were extremely uncomfortable. Sharp corners ripped clothing, and the entire zany construction bore no relation to the human body

But the overwhelming impression one takes from a collection like this is of design inventiveness working at all levels – from architecture, interior and furniture design, through fabrics and furnishings, down to graphics and typography.

In fact much of today’s architectural design is directly attributable to the influence of the Bauhaus designers. Rectilinear buildings, minimalist interiors, walls made from glass bricks, bentwood furniture, ceiling to floor windows, uncarpeted hard surface floors. Moreover, the spirit of Bauhaus functionality lives on in the products and styles of stores such as Habitat and IKEA.

I got an email only the other day offering copies of the famous Barcelona chair (Mies van der Rohe 1929) for a mere $3000 – only they called it the ‘Madrid’ chair just to cover themselves. So the spirit of the Bauhaus is definitely alive and doing commercially well today thank you very much.

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Andrew Kennedy, Bauhaus, London: Flame Tree Publishing, 2005, pp.384, ISBN 184451336X

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Charleston: Past and Present

May 23, 2009 by Roy Johnson

official guide to one of Bloomsbury’s cultural treasures

Charleston is the country house in Lewes, Sussex which was established as a family home by Vanessa Bell and Duncan Grant. She was married to Clive Bell at the time and had children by both men, but this was how things were done in the Bloomsbury Group. They lived in the house for over fifty years, covering the walls and furniture with their paintings, designing ceramics, making rugs and wall hangings, cultivating the gardens – and generally forming what became a unique collection of domestic and interior design.

The house also became the country retreat for many of the Bloomsbury Group. Vanessa raised her children Julian, Quentin and Angelica there, and she was visited by her sister Virginia Woolf, as well as by her ex-lover Roger Fry, and at weekends her husband Clive Bell and his lover Mary Hutchinson. These people in turn brought their friends such as John Maynard Keynes, Lytton Strachey, E.M.Forster, and David Garnett. Their personal lives and relationships were rather complicated, but this joint artistic venture was one that helped cement their common interests in design, decoration, painting, and domestic arts.

The Bloomsberries were great supporters of modern art, and many of them had made judicious purchases long before the artists became well known. Consequently, the walls of the house came to be decorated not only with their own paintings, but with works by Picasso, Matisse, Derain, Vlaminck, and Modigliani.

The main part of the book is the official guide to the house and gardens, written by Bloomsbury expert Richard Shone. This contains details of the contents of all the main rooms, and is well illustrated by colour photographs of their principal features and objects.

The latter part of the book is a collection of letters and memoirs, written by Quentin Bell and Angelica Garnett, who was his sister but who didn’t know that her father was Duncan Grant until she was eighteen. Quentin Bell’s memoir is of an idyllic childhood, spent with his brother Julian, largely unsupervised by semi-absent parents. He gives a Swallows and Amazons type of account.

His sister Angelica’s is more seriously thoughtful and reflective. It combines observations on Vanessa Bell’s fabric designs with psychological analyses of her relationship with Charleston and its other inhabitants. She captures the spirit and the development of the house as if it were a living being. She also draws an interesting socio-political contrast with her Christmas visits to the conservative house at Seend, which was the home of Clive Bell’s parents:

Even though it was at Seend that I celebrated my birthday – a birthday that belonged by rights to Charleston…the atmosphere of Victorian constraint could not have been tolerated for longer than the three or four days we spent there … it did not contain, as Charleston seemed to, the secret of creativity and renewal.

It’s also a paean of appreciation for her mother, as the presiding spirit of generosity and creativeness that permeated the house. This chapter is an interesting addendum to the account of her childhood that she provides in Deceived with Kindness.

Miraculously, the house survived the second world war and was kept in more or less its original condition. Quentin Bell (who grew up there) describes the practical difficulties and strategic frustrations of restoring the property. Fortunately for the historical records of English modernism, the house was completely refurbished, then purchased from its original owners, and is now governed by The Charleston Trust.

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Quentin Bell et al, Charleston: Past and Present: The Official Guide to One of Bloomsbury’s Cultural Treasures, London: Harvest Books, 1988, pp.180, ISBN 0156167735

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Cradle to Cradle

July 8, 2009 by Roy Johnson

re-thinking the way we make things

Cradle to Cradle is the programme for a philosophy of ecological design principles based on a consciousness of the global environment. IT raises fundamental issues about sustainability, well-used resources, and sensitivity to eco-systems. The authors are an architect and a chemist who between them tackle issues from major construction projects, to the design of shampoo and re-cyclable running shoes. It’s a work whose primary purpose it to make you think about design issues. Don’t expect glamorous colour photographs or examples of slick kettles and toasters – but be prepared to have your notions of ‘waste’ and ‘re-usability’ challenged in a radical manner.

Their stated aim is to re-think the way in which everything is made. And though they posit a very radical philosophy of using design intelligently, they are not reactionary when it comes to modern industry. In fact the book starts with an account of the Industrial Revolution which focuses on many of its good intentions – before listing its contemporary weaknesses in terms of the world’s ecology. They make their case for eco-consciousness using the very book itself:

It is printed on a synthetic ‘paper’…made from plastic resins and inorganic fillers. This material is not only waterproof, entirely durable, and (in many localities) recyclable by conventional means; it is also a prototype for the book as a technical nutrient’, that is, as a product that can be broken down and circulated indefinitely in industrial cycles – made and remade as ‘paper’ or other products

Good you might think: but the book is surprisingly heavy, and (though most people don’t know this) the biggest part of the cost of getting printed books to the public is transportation costs, based on weight.

They are also critical of what they see as shortsighted attempts to solve ecological waste by recycling:

your [recycled] rug is made of things that were never designed with this further use in mind, and wrestling them into this form has required as much energy – and generated as much waste – as producing a new carpet

The solution often proposed for these problems is called eco-efficiency – ‘doing more with less’. But they suggest that this just gives the appearance of social concern without changing the basic systems of industrial production. As they put it, ‘Being ‘less bad’ is not good: it is to accept things as they are.’

Examining the relationship of human beings to the planet at a very fundamental level, they come up with an interesting concept – that there is really no such thing as ‘waste’. Because when we throw things away, they do not go away. Indeed there is and can be no ‘away’. These things stay with us even if they are dumped in landfills, and even if they are incinerated we are still left with the by-products of combustion (including the CO₂).

There is no need for shampoo bottles, toothpaste tubes, yogurt and ice-cream cartons, juice-containers, and other such packaging to last decades (or even centuries) longer than what came inside them

Some of the ideas they propose as alternatives seem rather fanciful. Recyclable televisions for instance: could their internal parts really be cost-effectively extracted and re-used? Running shoes with replaceable soles? But they do claim to have had a success with an upholstery fabric which is bio-degradable.

They are very much in favour of using local materials (think how wasteful it is transporting them from afar) and encouraging the use of local labour, which promotes the local economy.

It’s a book crying out for graphic illustration – particularly when they come to describing the ecologically positive buildings they have designed – with grass-carpeted roofs and tree-lined interiors. Nevertheless, I think this may well be one of those modern design classics which will find its way alongside Donald Norman’s The Design of Everyday Things and Viktor Papanek’s Design for the Real World as a standard text on every design curriculum.

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William McDonough and Michael Braumgart, Cradle to Cradle, New York: North Point Press, 2002, pp.193, ISBN: 0099535475

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Design for the Real World

July 14, 2009 by Roy Johnson

human-centred and ecological design principles

Design for the Real World is often tipped in design circles as one of the best overall guides to ethical design theory and practice, along with Donald Norman’s The Design of Everyday Things. Victor Papanek takes a radically user-centred approach to design, with a very strong emphasis on social and ecological consciousness. It’s obvious to see why a book like this becomes a standard text – because all his questions are very fundamental. Essentially, he bases his design judgements on political criteria. What does this object do? Who is it for? What is it made of? And do the answers to these questions have any social consequences for the rest of society?

He is quite uncompromising in his approach. No objects are too humble to be considered in terms of good or bad design – a hammer, a teacup, even a simple cardboard box. He is amusingly critical of famous design objects such as de Stijl and Macintosh chairs:

These square abstractions painted in shrill primaries were almost impossible to sit in; they were extremely uncomfortable. Sharp corners ripped clothing, and the entire zany construction bore no relation to the human body … The thronelike Glasgow chairs designed by Charles Rennie MacIntosh in 1902 – with six-and-one-half-foot ladderbacks [had] all the soft comforts of an orange crate.

You won’t get lots of ideas for fancy new designs, but you will get a radical method and a critical approach to design which means you will never look at a spoon or a sports car in the same way again.

En route he offers scathing analyses of multinational corporations such as fast food chains and motor car manufacturers for their often selfish and profligate policies. There’s a detailed critique of MacDonald’s packaging waste, and a clear link argued between gas-guzzling car design and US foreign policy in the middle-East. These ideas will appeal to anybody who wishes to combine design with an ecological conscience.

He also comes up with rather witty observations on ‘fashion’ and false aesthetics from time to time:

Because in any reasonably conducted home, alarm-clocks seldom travel through the air at speeds approaching five hundred miles per hour, streamlining clocks is out of place.

As an educationalist, he advances several useful problem solving techniques which could be applied in other disciplines, as well as design. But this book doesn’t let you off the hook. Whatever is being designed, he wants to know ‘Is it useful?’, ‘Does it do the job for which it is intended?’, and ‘Is it cost effective?’

If there’s a weakness, it’s that he spends a lot of time spelling out the problems of people with physical and social disabilities and calling for design solutions to them. We would all agree that these issues need attention, but personally I would rather he explained the principles of good design.

He gives plenty of examples of ‘alternative’ cheap and cheerful design solutions pioneered by his design studio and students

He’s fairly unrelenting in his argument for ecologically sound, labour-saving devices to help the underprivileged of the third world, but few of them seem entirely convincing, even when they pass prototyping.

The latter part of the book takes on the issue of design and education. Here he makes an argument for what he calls integrated design – working in teams, tackling real problems (not fashion-related) and keeping an ethical vision in mind.

The main trouble with design schools seems to be that they teach too much design and not enough about the ecological, social, economic, and political environment in which design takes place.

If you are serious about product design, put this book on your reading list. It’s full of attitude, full of ideas, and uncompromising in its approach. And it’s got a very good series of bibliographies on all topics related to the issues he discusses.

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Victor Papanek, Design for the Real World, London: Thames & Hudson, 1985, pp.394, ISBN: 0500273588

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Design in the USA

July 9, 2009 by Roy Johnson

Product design in America 1800-2000

Design in the USA is much more interesting than its rather plain title suggests. It’s a very scholarly approach to the subject, incorporating both the economic and social history of design in America from its revolutionary origins to the present day. Jeffrey Meikle’s first chapters deal with America’s ambiguous relationship with Europe (and England in particular) before native designers begin to emerge towards the end of the nineteenth century in the form of Charles Eastlake (furniture) and Tiffany (lamps) – though I was glad to see that the novelist Edith Wharton got a mention for The Decoration of Houses (1897). Then there’s something of a leap from the end of the nineteenth century to the arrival of art deco in the 1920s.

Since the art deco designers were influenced by the motifs they picked up from “automobiles, airplanes, zigzag bolts of electricity, and Manhattan’s skyscrapers”, one wonders why the engineers and architects who produced them are not given more consideration.

He claims that “The profession known as industrial design emerged during the Great Depression of the 1930s”, and he certainly provides a very detailed account of the design consultancies set up by Norman Bel Geddes, Raymond Lowey, and Henry Dreyfuss.

He’s particularly good at documenting the sociology of his subject – the movement of designers within their profession, and the effect on design of economic and political changes in society.

The good part of this survey is that issues of design are firmly placed within the context of American history, economics, and social change. It’s almost like reading an account of the social development of the USA in the last two centuries.

His account ends, quite tantalisingly, just as more-or-less universal access to the personal computers makes designers of us all. Now with the proliferation of web sites and blogs – plus the additional tools of digital photography and software to personalise everything from page layout to typography – the arts of design are truly democratised, which he points out is where they began in the USA two centuries earlier.

The book is very well illustrated, and there’s also a full scholarly apparatus – references, further reading for each chapter and its principal topics, a timeline matrix of design and related subjects; and a list of museums and websites.

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Jeffrey L. Meikle, Design in the USA, Oxford: Oxford University Press, 2005, pp.252, ISBN: 0192842196

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Design Management

May 24, 2009 by Roy Johnson

managing design strategy, processes and implementation

This new title from publishers AVA deals with the business aspects of design projects. I imagine the ideal readers would be students of design who were taking a serious interest in applying their theoretical skills to the practical demands of applying them in the world of commerce and manufacturing. The structure of the book follows that outlined in its sub-title – one section each on design strategy, then managing the design process, and finally design implementation. Each section is split into the knowledge required, a selection of case studies, and an outline of the skills needed for implementation. There is an underlying supposition that in addition to aesthetics, good design management will also take into account profitability, functionality, and even ecological issues.

So it’s design with very much a practical business slant in mind. There’s an illustrated timeline of design which starts at 1759 with Josiah Wedgwood, then takes in most of the best-known names in design – from Peter Behrens, Moholy-Nagy, Raymond Loewy, Charles Eames, and Viktor Papanek, to the establishment of the design standards which have blossomed in the last ten years.

Although design is approached in the text as if it were a science or even a branch of sociology, it’s quite clear that a lot of it is connected with marketing and publicity – though at least Kathryn Best admits this by discussing such issues as ‘audience’, ‘market’, and ‘product life cycle’.

The case studies are interesting, well illustrated, and up to date – including for instance the Oyster smartcard for travel in London which eliminates the need for paper tickets, reduces queues, and keeps cash off the buses. She also has no problem illustrating all the positives of a company brand such as Apple with its iconic iPod (designed by UK’s Jonathan Ives).

The extended analysis of real-world examples range from thermal imaging devices (heat cameras) to Camper shoes, and from ecological architecture to a new Honda motor scooter. There are also interviews with leading designers from companies such as Yahoo and the National Health Service.

There’s a certain amount of idealisation in all this. Only projects launched by huge companies like AEG, Phillips, and Sony could afford such comprehensive planning of its developments. I’m sure that the majority of design projects have to make do with fewer staff and resources, and a shoestring budget compared with the methods being proposed here.

However, there are plenty of flow diagrams showing the stages of these ideal procedures – so anybody can see the models of good practice and adapt them for their own circumstances. There are also guidance sections on team working and managing creative designers. These include non-hierarchical systems of working and, it would seem, working conditions and design studios straight from the pages of Architecture Today.

The last section on project management in practice is closer to ‘management studies’ than to design. It reinforces the ideas mapped out recently by Chris Anderson in his influential essay The Long Tail – that manufacturers today are reducing their costs and increasing their performance by carrying the minimum of stock, delivering within hours instead of days or weeks, and responding instantly to the customer’s needs. If you were wondering why some shops in the clothing trade only stock what’s on display, that’s the reason why.

It’s an amazingly thorough production. It even finishes with practical suggestions for communication skills, based on the notion that designers need to be able to write effective reports and good business letters. There’s a bibliography, a webliography, suggested design journals, and a glossary. It’s also stylishly designed and produced, printed on thick matte paper stock with colour-coded pages, bound in an attractive paperback A4 format, and elegantly laid out throughout.

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Kathryn Best, Design Management: Managing Design Strategy, Process and Implementation, Lausanne: AVA, 2006, pp.215, ISBN: 2940373124

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Design of the 20th Century

June 18, 2009 by Roy Johnson

pocketbook guide to major modern designers

These Taschen pocketbooks are very well produced, with high quality print, full colour illustrations, and they are amazingly cheap. I’ve bought several of them, both in the UK and abroad, and always been surprised at the integrity of the writing and the scholarship. But I have not been surprised at the quality of the illustration and the graphic design. It’s always been first rate.

This one is a collection of major designers and design companies in the twentieth century, arranged in A to Z format. Each entry consists of a biographical sketch or a historical account of a company or movement, with well-chosen colour illustrations of typical products. The authors are both experts in industrial design, both ex-Sotheby’s, and now running their own consultancy in London.

It’s amazing how many of the people represented were teachers, students, or felt the influence of the Bauhaus – Walter Gropius (architect) Marcel Breuer (furniture) Moholy-Nagy (photography) – though there are plenty from other sources – Le Corbusier (France), Charles and Ray Eames (USA), Charles Rennie Mackintosh (Scotland). Entries run from Alvar Aalto (Finland) to Frank Lloyd Wright (USA) and Marco Zanuso (Italy).

Lots of other well known names are represented: Lalique (glass) Mies van der Rohe (architecture) and Paul Rand (graphics). The one new discovery (for me) was Raymond Loewy, though I wondered why they chose to illustrate his work with a ceramic tea-set when he is renowned principally for streamlining automobiles and Greyhound coaches.

This volume is a very comforting mix of interior design, consumer products, teapots, chairs, and other domestic objects. But the main thing to say about such a high-quality yet low-price product is that it’s terrific value for money.

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Charlotte and Peter Fiell, Design of the 20th Century, Taschen, 2003, pp.190, ISBN: 3822855421

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Design Since 1900

June 30, 2009 by Roy Johnson

encyclopedia of modern design and designers

This is a comprehensive guide to all aspects of modern design. It covers graphics, consumer products, interior decor, furniture, print, advertising, plus industrial and architectural design. Entries run from the Finnish designer Alvar Aalto (who for obvious reasons always comes first in such listings) through Rene Lalique (glassware) and the multi-talented Hungarian Laszlo Moholy-Nagy, to typographist Hermann Zapf and Piet Zwart (who for the same reason always comes last).

Most entries are illustrated by thumbnail graphics. It’s a shame they are not in colour, but you can’t expect everything in such a good-value production. The entries are either brief biographical sketches of individual designers (Saul Bass, Charles Eames, Raymond Loewy, Alexandr Rodchenko) with notes on why they have been so influential. There are also short histories of companies famous for their emphasis on design (Bauhaus, General Motors, Olivetti, Wiener Werkstatte).

Others include influential artistic movements (art deco, constructivism, neo-plasticism, and post-modernism) and individual products which have become icons of modern design (the Citroen DS19, Dyson vacuum cleaners, Tatlin’s Monument to the Third International).

There are notes on materials of manufacture (aluminium, formica, MDF, polyurethane) movements and schools (Deutsche Werkbund, Omega, and Black Mountain College) and explanations of technical terms such as anthropometrics, bit mapping, deconstruction, and third age design (which isn’t quite what you might think).

He even includes individual shops such as Biba, Habitat, and the Body Shop; typographists such as Neville Brody, Eric Gill, and Jan Tschichold. The only thing missing is Information Technology. There are a couple of mentions of computer games, but curiously enough not a single reference to Web design.

The text incorporates extensive cross-referencing, suggestions for further reading, and a chronological chart of design highlights since 1900.

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Guy Julier, Design Since 1900, London: Thames and Hudson, 2004, pp.224, ISBN: 0500203792

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Product design

product design in theory and practice

short-lived but influential design from the Belle Epoque

Design history: Weimar, Dessau, Berlin 1919-1933

modernist design movement

official guide to one of Bloomsbury’s cultural treasures

re-thinking the way we make things

human-centred and ecological design principles

Product design in America 1800-2000

managing design strategy, processes and implementation

pocketbook guide to major modern designers

encyclopedia of modern design and designers

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