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A Better Pencil

November 12, 2009 by Roy Johnson

Readers, Writers, and the Digital Revolution

A Better Pencil is a study that traces the relationships between writing and reading and the technology used as the medium of communication – from the invention of writing, the development of the printing press, then the typewriter, to the modern computer.

It’s a book about how the digital revolution is impacting our reading and writing practices, and how the latest technologies of the word differ from what came before.

A Better Pencil - book jacketIn this sense Dennis Baron has produced a similar work to that of his namesake Naomi Baron’s Alphabet to Email though his emphasis is less on historical development and more on exploring topics related to the issue. In fact I was rather glad he didn’t take a strictly chronological approach, which would have delayed annoyingly any revelations he might have about electronic writing. But the problem with his thematic structure is that many of his observations are made over and over again, each one of which he seems to imagine to be the first.

The one basic argument which he repeats is that each development in the technology of literacy was at first introduction regarded with suspicion. Even writing itself, which it was thought (by Plato) would lead to the decline of human memory. Then printing, which some people opposed on the grounds that it would lead to the dissemination of new ideas and the loss of respect for the authority of the church – and they were right.

What he’s doing in fact is looking at commonly held notions about computer technology and trying to dissipate widespread fears and misconceptions. Will computers lead to a decline in literacy. Answer – No. Will they rot our children’s brains – no. And so on.

The idea that some people are suspicious of technology is examined at some length by a study of the Unabomber – the technophobe terrorist who was ironically caught out only when he published his manifesto. The story is well told, and it’s entertaining enough – but it tells us almost nothing about writing or technology that we didn’t already know. However, this is a book that becomes more interesting as it goes on.

There’s quite a good chapter on the history of the pencil (much of it taken from the work of Henry Petrowski) that throws up quite a few interesting observations. He argues for instance that writing in pencil lacks status because the pencil post-dates the pen in historical development. Its traces can be wiped out of course, yet some pencils do not have erasers – for very good reasons. Joiners don’t want to leave graphite smears on their work, and golfers should not alter their scores.

It doesn’t take us much closer to electronic writing, but there’s a very amusing chapter on handwriting in which he exposes the bogus claims of graphologists (sloping left script = suicidal tendencies: that sort of rubbish). He makes the more serious point that people repeatedly claim current handwriting practice is a falling off in standards from some previous golden era in which everybody wrote in beautiful copperplate script. This too just isn’t true.

Once he gets to word-processors all his lines of argument begin to come together. Anyone who has followed the development of writing with a PC will be fondly reminded of the early frustrations as he describes his experiences using VAX, WordStar, and WordPerfect. As he rightly claims, all new developments in writing technology seem to slow down the writing process when they are first introduced.

He looks at the conventions, plus the advantages and disadvantages of all forms of on-screen writing – email, web pages, Instant Messaging, and blogs. Each of these has so rapidly replaced its predecessors that the conventions often change with the matter of a few years. Something hip with the kids one moment becomes old hat the next – particularly when adults get involved. That’s happening on Facebook and Twitter right now.

Most of these are new opportunities for self-expression rather than new writing technologies – though he might have included text messaging as an almost coded form of communication. Wikis are also new in that they are anonymous user-generated writing in which individual contributors sacrifice notions of personal authorship for the sake of a common good.

He ends with a look at what he calls the ‘dark side of the web’ – the world of hate groups, email scams, and political censorship. I was glad he didn’t let the illustrious Google off the hook for the way in which they (and MSN) have capitulated to China, the world’s leader in state-sponsored cyber snooping (with an estimated 30,000 people employed in spying on their fellow citizens). And they’re not alone: Cuba, North Korea, Saudi Arabia, and Burma (Myanmar) are doing the same thing.

One of Baron’s other central arguments is that revolutions in our writing behaviour take place when the technology becomes cheap and ubiquitous enough to put new tools in everybody’s hands. Things are moving so fast in digital technology just at the moment that it’s hard to keep up or predict what might happen next. But this survey is an excellent account of the status quo at 2008/2009.

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© Roy Johnson 2009


Dennis Baron, A Better Pencil: Readers, Writers, and the Digital Revolution, Oxford: Oxford University Press, 2009, pp.259, ISBN: 0195388445


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Filed Under: Media, Theory Tagged With: Computers, Electronic wrriting, Technology, Theory, Writing skills, Writing Theory

A Brief History of the Future

July 11, 2009 by Roy Johnson

readable account of computer and Internet development

This is a fascinating history of the Internet – but given a personal spin. Journalist and academic John Naughton describes the technology of the digital revolution from a user’s point of view. What are the concerns of the average person? How does it all work? At each stage he explains the significance of each development. This approach will be very reassuring for beginners. A Brief History of the Future starts with potted biographies of Vannevar Bush, Norbert Weiner, and J.C.R Licklider as his version of ‘fathers of the Internet’, but it is Paul Baran and Vint Cerf who he tips as most important of all – because they came up with the ideas which pulled it all together.

A Brief History of the Future Naughton is good as explaining the details of the technology and engineering, and he puts his professional journalism skills to good use. Whenever necessary, he uses analogies with practical, everyday matters – such as packet-switching being like moving a house and its contents in separate trucks which take different routes to their destination, and then are re-assembled at the other end. He also writes amusingly about the pleasures and perils of email, and takes a refreshingly tolerant view on the issues of censorship and control.

There are some parts of the hard technical developments which he leaves out of his account – politely admitting that he has done so. This seems to me a wise choice, because the type of popular readership at which the book is aimed will welcome his focus on the personal achievements and his own enthusiastic account of engineering history.

Some of the other accounts of the Internet such as Hafner and Lyon’s Where Wizards Stay up Late and Robert Cringley’s Accidental Empires occasionally tax the non-specialist reader in this respect.

Like these other books, his narrative becomes chronologically scrambled at times, maybe because this reflects the disparate locations, enterprises, and time schemes [not to mention funding and government enterprises] involved in the enterprise. Naughton goes out of his way to be scrupulously fair to them all – including even monopolies such IT & T – which like British Telecom put a brake on the development of the Internet for a long time.

There is a particularly interesting chapter on the development of the UNIX operating system, and an explanation of how and why the Usenet News system evolved from it. He also provides interesting introductions to topics such the development of Linux and the Open Source movement which belives that software should be available free of charge.

He is at his best when describing the development of hypertext and the World Wide Web – perhaps because the story flows in an unbroken chronological sequence from Vannevar Bush, via Douglas Engelbart and Ted Nelson, through to Tim Berners-Lee and Marc Andreesson. He ends with a brief glimpse at the current dangers of the commercialisation of the Net and the reasons why it is almost impossible to predict its future.

Naughton offers a very readable, humane, and contagiously enthusiastic account of the Net and its major features. This is a perfect book for anyone who wants to know the background to this major technological revolution.

© Roy Johnson 2001

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John Naughton, A Brief History of the Future: The Origins of the Internet, London: Orion Books, 2000, pp.332, ISBN 075381093X


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Accidental Empires

June 13, 2009 by Roy Johnson

Amusing history of computers and the Internet

This book has two sub-titles: ‘The Triumph of the Nerds’ and ‘How the boys of Silicon Valley make their millions, battle foreign competition, and still can’t get a date’. You can see that Robert Cringely takes an irreverent attitude to his study of Internet history and computer development in the US. He looks at it in terms of business enterprise, scientific development, and as a collection of extraordinary and eccentric characters who were once skipping classes and are now running the shop.

Internet historyHis account is written in a breezy, amusing, self-deprecating style. He jumps around from one topic, one character sketch, and even one decade to another. One minute he’s tracing the history of software development, the next it’s business methods and biographical sketches of entrepreneurs. Much of his energy is spent on critiques of Chairman Bill and figures such as Steve Jobs and Steve Wozniak.

It’s a sort of history of how it all happened – but rendered via a cubist form of narrative in which you have to reassemble the chronology yourself. Cringley is a computer magazine gossip columnist, and I’m afraid that ultimately, it shows.

What he offers is popularised science, via sound-bite journalism: “it takes thirty years, more or less, to absorb a new information technology into daily life”. These little aphorisms are sometimes amusing, but they’re just as often slightly silly, as in the basic statements on which he bases his claims for the entire book.

First, that the Internet happened more or less by accident. Second, that the people who made it happen were amateurs. Neither claim is actually true, but it suits his purpose to amuse. However, the moment you stop to think about these propositions, they evaporate immediately.

cringely-3And yet for all that he takes a jokey line, he offers lots of interesting insights – such as the reasons why some software lasts, unlike hardware which on average is replaced every three years. It’s a shame, because he is clearly well informed and at some points has interesting things to say about technological developments and even the philosophy of the internet – but his efforts are dissipated by a lack of focus. He throws off ideas and sketches topics every few pages which warrant a book in themselves, but he can’t quite make up his mind if he’s a historian of technology or a commentator on business methods.

The last two chapters are a 1996 update [made for a successful TV adaption] in which he admits the rise to power of Microsoft – but this is more business management history than an account of technological development.

The good side of Cringeley’s approach is that he offers a bracingly irreverant account of the US computer business which might encourage readers to take a sceptical view and not be overawed by Big Names. The downside is that his analytic method is anecdotal, and hit-and-miss. There is here the beginning of what I think will eventually make a fascinating study – the history of software development. Perhaps he ought to get together with a disciplined co-author [or an editor with Iron Will] and he could produce something more coherent and persuasive.

© Roy Johnson 2000

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Robert X Cringley, Accidental Empires, Addison-Wesley/Viking, 2nd edition, 1996, pp.358, ISBN 0140258264


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Alphabet to Email

May 22, 2009 by Roy Johnson

scholarly study of the history of writing and technology

What is the relationship between writing and technology – including the means by which it is produced? Is there a difference between writing with a quill on velum, a pen on paper, or onto a hard disk using a word-processor. Naomi Baron certainly thinks there is, and she brings considerable erudition from what seems to be an Eng. Lit. background to explore the issues. She begins with a pithy analysis of twentieth century theories of the relationship between the spoken and the written language, then goes on to show how the text as an object evolved – from scroll to codex to printed book, and the effect that this had on both the process of production and consumption of the text.

Alphabet to Email Taking the UK as her model, she traces the development of literacy in the UK from the eighth century, showing how literacy is linked to technology. She then discusses the development of the first writings in English up to the birth of print, pointing out that not all writers (including Shakespeare) embraced the technology of their time. Aristocrats writing in the early Renaissance thought it was vulgar to have one’s work printed and published. This leads into the history of notions of authorship – showing how plagiarism, quotation, and copyright are quite modern concepts. There’s lots of historical depth in her examination of the subject, and thought-provoking ideas emerge on almost every page. This is a serious, scholarly work, but readers eager for the email element promised in the title will have to be patient.

The next part of her study deals with the political, legal, and commercial history of book production and its effect on determining authorship and ownership of text. En passant she covers issues of literacy and how it is to be measured, the sociology of reading habits, and then the history of dictionaries in the seventeenth and eighteenth centuries. In the centre of the book, there’s a a lot on the history of the English Language and its development, spelling reform, the history of writing as a physical activity, and the rise of prescriptive grammar and ‘received pronunciation’ in the eighteenth century.

Then suddenly there is a chapter which seems to have come from nowhere. It explores the development of educational theory in American Universities and the rise of the ‘English Comp’ class. She gradually makes contact with what is supposed to be her subject when a consideration of online and collaborative writing – but by the time we get to the development of the WELL and Netscape it’s rather difficult to see where her argument is heading, though she does come back to authorship, ownership, and copyright in an age of compositional hypertext.

Then it’s back to classical Greece and Rome for a chapter on punctuation, retracing our steps via the Renaissance in a consideration of the relationship between writing, punctuation, and how the language is spoken. This section ends with a glance at the punctuation of email – which at least brings the promised subject back into view.

There is then a chapter on communication technology – from the semaphore and the telephone through to email. Are we there at last? Unfortunately not, for having arrived at this point, her discussion expires into very distanced, sociological, and general observations. There are some interesting questions explored. Must we answer email as we feel obliged to answer the phone? But this is a question of etiquette, not writing. There is very little on the most revolutionary writing tool – the word-processor – no analysis of concrete examples, and there are no insights offered which a regular emailer would not come across several times a day.

Her writing is fairly lively, though given the subject matter she occasionally makes some surprising gaffes – ‘who was the audience?’, ”nearly almost’, and ‘Piaget, the Swiss philosopher-come-mathematician’. The study arrives with a good bibliography and a full scholarly apparatus, though there’s an annoying system of notation which sends you through two layers of bibliographic reference to check her sources.

The value of this work is in its historical depth and the connections she reveals between the words on the page and the means of getting them there. She’s at her most interesting in the Renaissance, but she doesn’t in fact have much to say that’s new about electronic writing. Apart from observing that the online world presents new problems for those who communicate by writing, the most useful parts of her exposition are concerned with the distant past, not the present. Nevertheless, anyone interested in the relationship between writing and technology will probably want to read what she has to say about these issues- if only because she covers such a broad historical span.

© Roy Johnson 2001

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Naomi S. Baron, Alphabet to Email: How written English evolved and where it’s heading, London/New York: Routledge, 2001, pp.336, ISBN: 0415186862


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Amazon Hacks

May 22, 2009 by Roy Johnson

100 Industrial-Strength Tips and Tools

This book tells you how to get information from Amazon; how to contribute reviews, recommendation lists, and product advice; how to sell stuff; how to make money as an affiliate; and how to harness the power of Amazon’s enormous database using tools they will provide – all for free! There are now lots of opportunities to sell, auction, and broker goods at Amazon. It’s like being in eCommerce with all the headaches taken out.

Amazon Hacks Paul Bausch tells you how to do it – using Amazon’s marketplace and Zshops systems. The first part is about how to use and make contributions to the ‘Amazon community’ – how to submit book reviews, make reading suggestion lists, and send gifts to your friends. All of this can be done straight away, with no waiting or steep learning curves. The second part is how to sell through Amazon – which you can do by marketing what you have, or finding out what other people want. And this is either by straight sales or by auctions.

Next comes the affiliates programme, whereby you get a commission for every customer you send to Amazon – so long as they make a purchase. Some people have established full time jobs on the strength of this scheme. It’s fairly simple, and all the steps are explained.

The last part of the book is an account of Amazon Web Services. These are free advanced tools and programs they offer for data recovery – XML, PHP, XSLT, databases, and SOAP. All the coding necessary for embracing these hacks is included.

Because Amazon lists everything about you – the books, CDs, or whatever you have bought or wish to sell – and because they allow you access to this information – you can even call up listings of products onto your own web site. This includes both what you want to sell, but it can also include lists of what other people want to buy.

Amazon are exploring innovations in eCommerce, even making their databases available to potential competitors. I suspect that anyone who follows all the opportunities offered here could make profits from these new departures.

If there is one small drawback, it’s that he doesn’t discuss the criticisms which many affiliates level against Amazon. They seem to offer more and more opportunities, yet squeeze the bonuses tighter and tighter. It’s a cat and mouse world where clever entrepreneurs have to stay one step ahead of the game. But at least you can try it all out for free!

This is a book which will appeal to Amazon users, anyone who deals in books, music, and all the other products which Amazon retails – and in particular those who would like to join Amazon affiliates and need help in getting set up.

© Roy Johnson 2003

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Paul Bausch, Amazon Hacks: 100 Industrial-Strength Tips & Tools, Sebastapol CA: O’Reilly, 2003, pp.280, ISBN: 0596005423


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Art of the Digital Age

July 22, 2009 by Roy Johnson

pictures, sculpture, installations, and web-art

Art of the Digital Age is a beautifully illustrated survey of the latest developments in art which has been generated digitally. Well, for ‘latest’ read ‘in the last ten or fifteen years’, because people were attempting to use IT for art even before the arrival of the Web. Bruce Wands very sensibly begins by defining ‘digital art’ – pointing out that many artists may use computers and digitisation in the preparation of works which are then executed by conventional means.

Art of the Digital Age His first section on digital imaging illustrates that perfectly. Many of the artists combine photography, painting, and scanned imagery – to produce data files which can then be projected into other media. He then moves on to show works which are categorised as ‘virtual sculpture’. In this genre, 3-D modelling software is used to produce wireframe shapes which can then be clad in a variety of skins or surfaces. The results can be sent as a file to a rendering studio which creates the object in a substances of the artist’s choice.

There is also 3-D printing, in which layer upon layer of a plastic coating can be applied to a surface until the result is a three dimensional shape. This can be the desired sculpture or a mould from which the finished work is cast. there are some slightly gruesome-looking organic forms here, but the constructivist work of sculptor Bruce Beasley (www.brucebeasley.com) stands out as possibly the most impressive work in the book.

On installation art I remained unconvinced. Much of it seemed like 3-D objects with light shows thrown in – though it is hard to judge an environment when it is only captured in a 2-D photograph. The problem here and elsewhere is that the term ‘art’ has been taken to mean ‘arty’. If the pages had been thrown open to the truly popular users of new technology, we could have had the work of those people whose works are viewed by up to ten million at a time on YouTube.

The same is even more true of digital music – though he ‘cheats’ by going back into performance and installation art which also happens to feature music. Video (which is now called ‘time-based media’) is another example where current commercial practice far outstrips the arty experimentalists

I followed up lots of the sources, and was amazed how few of the artists featured had their work available for view on their web sites – though the spectacular animations of Dennis H. Miller were an honourable and very worthwhile exception here (www.dennismiller.neu.edu). But when I arrived in the ‘Net Art’ section at work which allows you to connect interactively with snakes, I felt I could give that one a miss.

It’s a visually rich publication, marred only by the use of a sans-serif font for the body text which sits rather unsympathetically with the pictures; but this is offset by a richer-than-usual scholarly apparatus which includes a 1450—2006 IT timeline, a glossary, lists of further reading, a list of digital art resources, and a webliography of the artists featured.

© Roy Johnson 2007

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Bruce Wands, Art of the Digital Age, London: Thames and Hudson, new edition 2007, pp.224, ISBN 0500286299


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Being Digital

July 11, 2009 by Roy Johnson

why computers are important – now and in the future

Nicholas Negroponte is professor of the Media Lab at MIT and an enthusiastic spokesman for the revolution in information technology. He writes regular columns in WIRED, which have been expanded to form this manifesto for the future of digitisation. The fundamental thesis he expounds in Being Digital is simple but profound. He suggests that the revolutionary state we now inhabit is one in which the ‘bit’ is to be distinguished from the ‘atom’.

Being DigitalThat is, information encoded and transmitted electronically in binary form needs no material existence, whereas its physical realisation in print, film stock, or VCR is earth-bound and cumbersome. The bit can be transmitted instantly, globally, and virtually cost-free, whereas its tangible version in atoms immediately requires physical production, distribution, and storage. The future, he claims, is digital.

In the course of a dozen and a half short chapters he covers just about every aspect of modern communications. Developments in data compression; the next stages in desktop publishing; how the television monitor and the PC will merge; ownership and intellectual property rights.

He is particularly interesting on multimedia, [whose origins he reveals in the Israeli attack on Entebbe airport!] CD- ROMs [described as “the Betamax of the 90s”] the historical development of GUIs, and the politics of those businesses which are busy buying up information for “repurposing”.

En passant he covers holography, teleconferencing, speech recognition, virtual reality, and howPCs will develop. There’s something here for everybody.

As far as Negroponte is concerned everything is bits. For with digitisation, any one medium becomes translatable into another. A book chapter is no different from a video clip once it has been transposed into binary code (except that it takes up less space). The future of PCs for writing he sees being affected by miniaturisation, touch-sensitive screens, and “intelligent agents” which will learn to interpret our demands. All this is delivered in a breathless telegraphic style (which I suppose befits his subject) and he is deliberately provocative and cryptic in a manner which suggests that many of his ideas could be developed further.

It’s easy to spot the contradiction that this electronic vision comes to us in a form which he wittily describes as “ink squeezed onto dead trees”. In fact the book is produced on paper of such poor quality that you can read the print on both sides at once. [It’s not clear if this is a high-tech device or an ironic comment from the publishers.] In addition, for someone extolling the transmission of data in milliseconds, Negroponte does a lot of travellers name-dropping. One wonders why he has to go traipsing round the globe so much when he could do business using Email. But he has tips for travellers: boycott those hotels which don’t let you plug your laptop straight into the wall.

The persuasiveness of what he has to say arises from his own first-hand experience. As someone who has been in the business of computers and multimedia since the 1960s [whilst Bill Gates was still at school] he is well informed about the history of its technology, frank in revealing the true ownership behind corporate names, and generous in attributing credit for the technical advances we all now take for granted. However, if you can steel yourself against his breathless rush, one or two of the arguments can be made to tremble a little with some applied clear thinking.

He supposes for instance that writers would earn more if their work were distributed digitally (smaller profits, bigger sales). But would you want to download then print off a 500 page book to avoid the publisher’s price-tag? (This is already possible from databases such as Project Gutenberg.) Why have your edition of Moby Dick on 600 loose sheets of A4 when Penguin will supply a bound copy for less than the price of a gin-and-tonic? Nevertheless, this is just one small idea amongst many that he throws off in a series of elegantly catenated chapters.

Others ideas might be more disturbing for those professionally engaged in existing forms of communication – but they make sense when measured against common experience. This is what he has to say about manuals for instance. “The notion of an instruction manual is obsolete. The fact that computer hardware and software manufacturers ship them with product is nothing short of perverse. The best instructor on how to use a machine is the machine itself.” This is bad news for technical writers, but do you really refer to that 900 page manual any more? Of course not: you just click on HELP.

This is a stimulating and thought-provoking book, and unless Negroponte has it all wrong (which seems doubtful) it will provide ideas for the rest of us to work with for many years to come. Anyone who wants a glimpse into the future should start here.

© Roy Johnson 2001

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Nicholas Negroponte, Being Digital, London: Coronet, 1996, pp.249, ISBN 0340649305


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Blogging and Social Media

July 11, 2009 by Roy Johnson

exploiting the technology and protecting the enterprise

This is a guide to blogging and social media with a difference. It’s aimed at professionals in business who might not have thought of using such communication techniques before. In fact it’s written by people with a background in law – which doesn’t at first seem like a zappy, media-conscious line of work to be in. But the first half of the book explains how blogs work; it outlines the plusses and minuses of blogging; shows you how to set up your own blog; and how to write and run it. The advice is clear and realistic.

Blogging and Social MediaYou’ve got to be prepared to work at it; success doesn’t come easily; you can make money, but don’t expect too much; and if you’re in a serious business, take care what you say in your postings. It strikes a good balance between enthusiasm and the need for clear-headed guidance. The advantages for the business user are potentially enormous – because if you’re writing about something you already know well, blogging is fairly easy. It’s free, and you can write new material whenever you feel like it. There’s a tremendous potential for niche markets: if you are an expert in second-hand motor parts, the migration of birds in Europe, or planning application procedures for new motorways – you can be number one in your field without problems.

Even if you are constrained to write about your firm’s business in waste management you have the chance to link up with others in the same field. You can create networks, develop banks of resources, post bulletins, capture the contract opportunities in your area, and make a name for yourself and your firm.

You’ll be doing this even though you are only dealing with issues you would be handling normally – with the difference that you are doing it as part of a social network. And that’s the essence of what this book has to offer: it is showing you how to link up with other people who share your interests.

After blogging come the variety of social media which have mushroomed in the last few years. There are services such as Facebook, MySpace, and Twitter which started out as networking sites for teenagers but developed very rapidly into large scale communication tools. Each of these seems to have developed its own special audience. MySpace for instance is the premier site for musicians who upload recordings and promotional videos for their performances. Twitter on the other hand has been embraced by media organisations such as the BBC and The Guardian – even though messages posted to the site are limited to 140 characters (like a text message). Similar opportunities exist at uploading sites such as YouTube and Flickr.

They then cover the new generation of online office applications. These are word processors, spreadsheets, databases, and accounting software – such as Google Docs and Zoho.com – which don’t run on your own machine but which you access (free of charge) via the Web. These have the immense advantage that you don’t have to pay for upgrades to the latest version.

There’s also an excellent chapter on podcasts, giving instructions on how to make them and examples of how they might be useful in business. And once again, full details are given of all the free software you might need.

They then go deeper into the details of how companies might use these services internally – using what has come to known as an Enterprise 2.0 approach. Finally, and understandably since the authors all come from a legal background, they outline the law as it relates to the use of social media, covering copyright, trade marks, passing off, and brand names, defamation, privacy, and data protection. A number of complex cases have arisen as a result of bloggers writing about their bosses and the companies they work for. It’s a risky business – so beware!

© Roy Johnson 2008

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Alex Newson et al, Blogging and Other Social Media, London: Gower, 2008, pp.182, ISBN: 0566087898


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Blogging genius strategies

July 19, 2009 by Roy Johnson

web log writing techniques and software

Web logging, known as blogging, is an easy way of updating a web page via a browser without the hassle of launching an FTP client or HTML editor. Some people claim that the blog is an entirely new form of communication – and Biz Stone is one of them. Blogging genius strategies is written from the perspective of a breathless young enthusiast, and yet the guidance he offers is perfectly sound and well organised. He starts off by telling you how to establish your blog – which is what most people will want. He shows how to log onto the most popular site of all – Blogger – and establish your Web presence. It’s rather like the world of email and newsgroups ten years ago. (That’s about a hundred years in Internet terms.)

Blogging genius strategiesEveryone is posting their diaries, rants and raves, and creating gonzo journals with links to everything that’s hip. He gives an overview of major blog service providers – Blogger, Moveable Type, Diaryland, and Radio Userland. Then, assuming that you are keen to make your blog visually attractive, he throws in a little HTML coding advice. This shows you how to add colour, text manipulation, and layout variety to your pages.

In fact for the more adventurous he even goes as far as Cascading Style Sheets and JavaScripts – then on to the serious business of making money from your blog. How can this be done? Well, via micro-payment systems, affiliate programs such as Amazon’s, and even advertising – though I wouldn’t hold your breath on this last one.

There’s a chapter on arranging archives of your blogs, which can be done on a weekly or monthly basis. Then it’s on to group blogs, blogs which invite comments on themselves, and even corporate blogs.

You can add search engine features, and he also shows you how you can increase traffic to your blog. This goes from making connections at Google to trading links with like-minded bloggers. If that’s not enough, you can even syndicate your blog.

In the latest part of his advice the blog is elaborated and extended until it becomes, logically enough, a Web site. In fact he then goes on to discuss software applications which can download selected blogs you wish to read in the form of daily emails.

Since Biz Stone went on from writing this book to become one of the key players at Twitter – so he knows new media when he sees it. He takes the subject of blogging seriously, and leads you through all the basic elements to get you started, then on to the more advanced techniques which allow you to turn your blog into a modern communication art form. Why not start now – Its all free!

© Roy Johnson 2002

Blogging genius   Buy the book at Amazon UK

Blogging genius   Buy the book at Amazon US


Biz Stone, Blogging: Genius Strategies for Instant Web Content, Indianapolis (IN): New Riders, 2002, pp.309, ISBN: 0735712999


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Filed Under: Creative Writing, Journalism, Media, Publishing Tagged With: Biz Stone, Blogging, Computers, Journalism, Technology

Blown to Bits

June 18, 2009 by Roy Johnson

business strategies and the new technology

This book seeks to explain how technological developments are impacting in the world of eCommerce. We’ve all heard about the IT revolution, but where is it actually having an effect? Evans and Wurster start with the cautionary tale of Encyclopedia Britannica, whose business model was wrong-footed when Encarta was launched on CD. A strategy almost two hundred years old was overturned in the space of five years. You can now buy Britannica on disk for the price of a paperback book. The lesson is that it’s suicide to rest on your laurels when faced with new technology. Their second major point is what they call the playoff between ‘richness’ and ‘reach’.

Blown to BitsYou can either deliver information-rich data to a few people, or lightweight general ads to many. These appear to be mutually exclusive strategies – though Amazon manage to do both at the same time. They are essentially IT optimists, because they believe that access to information will promote more efficient competition. “the emergence of universal, open standards will … accelerate the demise of hierarchical structures and their proprietary information systems”. Whether this is true or not is still a matter for e-Commerce conjecture.

In the era of the IT revolution, the knowledge we need to enrich information is available to us all – free of charge. Therefore, as they argue, “Shifting the trade-off between richness and reach melts the informational glue that bonds business relationships”.

As you can see, you have to be prepared for a mode of expression which combines abstractions and the jargon of business and management studies:

This shaped the horizontally integrated multidivisional corporation, held together by a logic that transcended the business unit.

I’ve read that statement several times, but I still don’t know what it means. It’s hard to stick with this kind of opaque and abstract language. But if you can, it’s worth it – because they do deal with important general principles – though it’s a great relief when they occasionally come to discuss a practical example.

They look at newspapers and banking as examples of business models which are now vulnerable to the new technology. For instance, those people who use personal banking systems are small in percentage terms, but they are the richest, and account for 75% of banking profits. What does this mean? It means that banking is vulnerable to changes brought about by software engineering.

They explore that buzzword of the new e-Commerce – ‘disintermediation’ (the removal of the middle man) using the example of online shopping. Yet no sooner has the middleman gone than he comes back again as the ‘navigator’ – that is, somebody who acts as a guide and as an advisor amidst the plethora of choices available to the consumer.

The general lesson boils down to this. Access to information and the transforming power of new technology puts traditional business methods under threat: yet at the same time it opens up new possibilities for those wishing to take them.

This book has become a set text on an Open University technology course that I teach. The students find it hard going, but all of them in my group have grasped the ideas behind it – and finished the course with successful Web essays outlining eCommerce plans.

© Roy Johnson 2000

eCommerce   Buy the book at Amazon UK

eCommerce   Buy the book at Amazon US


Philip Evans and Thomas S. Wurster, Blown to Bits: How the New Economics of Information Transforms Strategy, Boston (MA): Harvard Business School Press, 2000, pp.259, ISBN: 087584877X


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Filed Under: e-Commerce, Techno-history Tagged With: Blown to Bits, e-Commerce, Techno-history, Technology

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