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arts, media, and writing theory

A Better Pencil

November 12, 2009 by Roy Johnson

Readers, Writers, and the Digital Revolution

A Better Pencil is a study that traces the relationships between writing and reading and the technology used as the medium of communication – from the invention of writing, the development of the printing press, then the typewriter, to the modern computer.

It’s a book about how the digital revolution is impacting our reading and writing practices, and how the latest technologies of the word differ from what came before.

A Better Pencil - book jacketIn this sense Dennis Baron has produced a similar work to that of his namesake Naomi Baron’s Alphabet to Email though his emphasis is less on historical development and more on exploring topics related to the issue. In fact I was rather glad he didn’t take a strictly chronological approach, which would have delayed annoyingly any revelations he might have about electronic writing. But the problem with his thematic structure is that many of his observations are made over and over again, each one of which he seems to imagine to be the first.

The one basic argument which he repeats is that each development in the technology of literacy was at first introduction regarded with suspicion. Even writing itself, which it was thought (by Plato) would lead to the decline of human memory. Then printing, which some people opposed on the grounds that it would lead to the dissemination of new ideas and the loss of respect for the authority of the church – and they were right.

What he’s doing in fact is looking at commonly held notions about computer technology and trying to dissipate widespread fears and misconceptions. Will computers lead to a decline in literacy. Answer – No. Will they rot our children’s brains – no. And so on.

The idea that some people are suspicious of technology is examined at some length by a study of the Unabomber – the technophobe terrorist who was ironically caught out only when he published his manifesto. The story is well told, and it’s entertaining enough – but it tells us almost nothing about writing or technology that we didn’t already know. However, this is a book that becomes more interesting as it goes on.

There’s quite a good chapter on the history of the pencil (much of it taken from the work of Henry Petrowski) that throws up quite a few interesting observations. He argues for instance that writing in pencil lacks status because the pencil post-dates the pen in historical development. Its traces can be wiped out of course, yet some pencils do not have erasers – for very good reasons. Joiners don’t want to leave graphite smears on their work, and golfers should not alter their scores.

It doesn’t take us much closer to electronic writing, but there’s a very amusing chapter on handwriting in which he exposes the bogus claims of graphologists (sloping left script = suicidal tendencies: that sort of rubbish). He makes the more serious point that people repeatedly claim current handwriting practice is a falling off in standards from some previous golden era in which everybody wrote in beautiful copperplate script. This too just isn’t true.

Once he gets to word-processors all his lines of argument begin to come together. Anyone who has followed the development of writing with a PC will be fondly reminded of the early frustrations as he describes his experiences using VAX, WordStar, and WordPerfect. As he rightly claims, all new developments in writing technology seem to slow down the writing process when they are first introduced.

He looks at the conventions, plus the advantages and disadvantages of all forms of on-screen writing – email, web pages, Instant Messaging, and blogs. Each of these has so rapidly replaced its predecessors that the conventions often change with the matter of a few years. Something hip with the kids one moment becomes old hat the next – particularly when adults get involved. That’s happening on Facebook and Twitter right now.

Most of these are new opportunities for self-expression rather than new writing technologies – though he might have included text messaging as an almost coded form of communication. Wikis are also new in that they are anonymous user-generated writing in which individual contributors sacrifice notions of personal authorship for the sake of a common good.

He ends with a look at what he calls the ‘dark side of the web’ – the world of hate groups, email scams, and political censorship. I was glad he didn’t let the illustrious Google off the hook for the way in which they (and MSN) have capitulated to China, the world’s leader in state-sponsored cyber snooping (with an estimated 30,000 people employed in spying on their fellow citizens). And they’re not alone: Cuba, North Korea, Saudi Arabia, and Burma (Myanmar) are doing the same thing.

One of Baron’s other central arguments is that revolutions in our writing behaviour take place when the technology becomes cheap and ubiquitous enough to put new tools in everybody’s hands. Things are moving so fast in digital technology just at the moment that it’s hard to keep up or predict what might happen next. But this survey is an excellent account of the status quo at 2008/2009.

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© Roy Johnson 2009


Dennis Baron, A Better Pencil: Readers, Writers, and the Digital Revolution, Oxford: Oxford University Press, 2009, pp.259, ISBN: 0195388445


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Alphabet to Email

May 22, 2009 by Roy Johnson

scholarly study of the history of writing and technology

What is the relationship between writing and technology – including the means by which it is produced? Is there a difference between writing with a quill on velum, a pen on paper, or onto a hard disk using a word-processor. Naomi Baron certainly thinks there is, and she brings considerable erudition from what seems to be an Eng. Lit. background to explore the issues. She begins with a pithy analysis of twentieth century theories of the relationship between the spoken and the written language, then goes on to show how the text as an object evolved – from scroll to codex to printed book, and the effect that this had on both the process of production and consumption of the text.

Alphabet to Email Taking the UK as her model, she traces the development of literacy in the UK from the eighth century, showing how literacy is linked to technology. She then discusses the development of the first writings in English up to the birth of print, pointing out that not all writers (including Shakespeare) embraced the technology of their time. Aristocrats writing in the early Renaissance thought it was vulgar to have one’s work printed and published. This leads into the history of notions of authorship – showing how plagiarism, quotation, and copyright are quite modern concepts. There’s lots of historical depth in her examination of the subject, and thought-provoking ideas emerge on almost every page. This is a serious, scholarly work, but readers eager for the email element promised in the title will have to be patient.

The next part of her study deals with the political, legal, and commercial history of book production and its effect on determining authorship and ownership of text. En passant she covers issues of literacy and how it is to be measured, the sociology of reading habits, and then the history of dictionaries in the seventeenth and eighteenth centuries. In the centre of the book, there’s a a lot on the history of the English Language and its development, spelling reform, the history of writing as a physical activity, and the rise of prescriptive grammar and ‘received pronunciation’ in the eighteenth century.

Then suddenly there is a chapter which seems to have come from nowhere. It explores the development of educational theory in American Universities and the rise of the ‘English Comp’ class. She gradually makes contact with what is supposed to be her subject when a consideration of online and collaborative writing – but by the time we get to the development of the WELL and Netscape it’s rather difficult to see where her argument is heading, though she does come back to authorship, ownership, and copyright in an age of compositional hypertext.

Then it’s back to classical Greece and Rome for a chapter on punctuation, retracing our steps via the Renaissance in a consideration of the relationship between writing, punctuation, and how the language is spoken. This section ends with a glance at the punctuation of email – which at least brings the promised subject back into view.

There is then a chapter on communication technology – from the semaphore and the telephone through to email. Are we there at last? Unfortunately not, for having arrived at this point, her discussion expires into very distanced, sociological, and general observations. There are some interesting questions explored. Must we answer email as we feel obliged to answer the phone? But this is a question of etiquette, not writing. There is very little on the most revolutionary writing tool – the word-processor – no analysis of concrete examples, and there are no insights offered which a regular emailer would not come across several times a day.

Her writing is fairly lively, though given the subject matter she occasionally makes some surprising gaffes – ‘who was the audience?’, ”nearly almost’, and ‘Piaget, the Swiss philosopher-come-mathematician’. The study arrives with a good bibliography and a full scholarly apparatus, though there’s an annoying system of notation which sends you through two layers of bibliographic reference to check her sources.

The value of this work is in its historical depth and the connections she reveals between the words on the page and the means of getting them there. She’s at her most interesting in the Renaissance, but she doesn’t in fact have much to say that’s new about electronic writing. Apart from observing that the online world presents new problems for those who communicate by writing, the most useful parts of her exposition are concerned with the distant past, not the present. Nevertheless, anyone interested in the relationship between writing and technology will probably want to read what she has to say about these issues- if only because she covers such a broad historical span.

© Roy Johnson 2001

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Naomi S. Baron, Alphabet to Email: How written English evolved and where it’s heading, London/New York: Routledge, 2001, pp.336, ISBN: 0415186862


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An Introduction to Literary Studies

July 2, 2009 by Roy Johnson

how to understand, analyse, and write about literature

An Introduction to Literary Studies is aimed at serious students of English and American literature at college and university level. It’s designed to show you how to approach studying literature in a practical and theoretical manner, how to understand some of the fundamental concepts of literary studies, and how to articulate your understanding by writing academic essays. Mario Klarer begins by looking at some of the very basic issues – what is fiction? what is a poem? and what are the parts of these genres we look at when we study literature?

An Introduction to Literary Studies He examines character, plot, point of view, then metaphor, imagery, and symbols. There’s also a chapter on drama too, for those who still think this is related to literary studies. Next comes a section on theoretical approaches to literature. This is where most students will need help. That’s because the developments of critical theory in the post-war period have been bewildering, to say the least. He touches on rhetoric, formalism, structuralism, semiotics, and deconstruction, Marxism, feminism, and reader-response theory. All his explanations are given in a straightforward manner and he covers definitions of key terms such as ‘literature’, ‘text’, and ‘author’ – which might seem unproblematic, until you look below the surface.

There’s a full chapter on how to write a scholarly paper, lots of suggestions for further reading, and a glossary of terms used in both literary studies and the consideration of narratives in other genres such as film.

This latest second edition fully updates the highly successful first edition to provide greater guidance for online research and to reflect recent changes to MLA guidelines for referencing and quoting sources.

So, in a sense, this book is alerting students to the issues which can be considered in the practice of literary studies. It is showing what is possible, alerting you to themes, theories, and approaches you might not have considered, and pointing you towards sources of further information – which is just what an ‘introduction’ should do.

© Roy Johnson 2004

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Mario Klarer, An Introduction to Literary Studies, Andover: Routledge, 2nd edn, 2004, pp.173, ISBN: 0415333822


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Filed Under: Literary Studies, Theory Tagged With: Introduction to Literary Studies, Literary criticism, Literary studies, Study skills, Theory

Art Theory: a short introduction

August 4, 2009 by Roy Johnson

brief critical guide to study of art and art theories

This introductory to art theory guide comes from a new series by Oxford University Press. They are written by specialists, aimed at the common reader, and offer an introduction to the main cultural and philosophical ideas which have shaped the western world. Cynthia Freeland takes a very lively and un-stuffy approach to explaining a wide variety of theories of art. She chooses topics – her first is the use of blood in art – then shows possible theoretical responses to it.

Art Theory Her range of examples is wide and impressive. She sweeps without pause from ancient and classical art to modern performance and digital arts, from Christian to Inca rituals, and on to Park Avenue auction prices. She is very well informed. En route she explains theories of art, from Kant, Hume, and Nietzsche, to Walter Benjamin, Marshall McLuhan, and Jean Baudrillard. Her prime intention seems to be to force us to think more flexibly about what constitutes a work of art. It’s an approach which consciously raises questions rather than delivering answers.

For instance there is an interesting chapter on art museums – who creates and owns them, what they exhibit, and what function they serve. Links with big business and even international politics are explored, but at the end we are no closer to knowing what makes good art. It is less an explanation of art theories and more an introduction to themes and topics in the study of art, with particular emphasis on contemporary art from a largely American perspective.

But finally she does get round to two theories for the interpretation of art – what she calls expressionist and cognitive theories. She argues, quite reasonably, that there can never be a ‘right’ or ‘wrong’ interpretation of a work of art – only ones which are more insightful, well-informed, and ultimately more persuasive than others. This is more or less the same conclusion as Jonathan Culler’s in his very short introduction to Literary Theory.

One very good feature of her presentation is that whilst clearly rooted in visual arts (painting and sculpture) it ranges widely over others: architecture, music, performance and video art, and even Japanese Zen gardening get a mention.

Despite my reservations, I think this is a book which will encourage readers to think more widely about questions of what is or is not art; the possible relevance of an artist’s gender; and the changing social significance of an art work according to the context into which it is placed.

These are interesting as well as cheap and cheerful introductions – and they come complete with a full critical apparatus plus suggestions for further reading.

© Roy Johnson 2005

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Cynthia Freeland, Art Theory : a very short introduction, Oxford: Oxford University Press, 2005, pp.158. ISBN: 0192804634


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Computers and Typography 2

July 17, 2009 by Roy Johnson

Rosemary Sassoon is a distinguished expert on handwriting, and a typographist celebrated for her font set ‘Sassoon Prima’, which helps young school pupils learn to read and write. Digital versions of her work are illustrated in Computers and Typography 2, her latest book. It’s a collection of essays on the role of digital type in graphic design and education. The emphasis in the first part is on page design. There’s advice on laying out web pages and a chapter on the typographical limitations of HTML.

Computers and Typography 2 The subject is then broadened out into multicultural aspects of typography. It looks at the way in which computerised type has affected other writing systems, and there are chapters on setting non-Latin languages and the differences between English (which has 26 letters) and Japanese (which has 10,000). The next section looks at how the introduction of computers has changed working practices, including the education of typography students. This is followed by a detailed account of the creation of a new font set for US telephone directories.

A chapter by Rosemary Sassoon on marketing her own digital typefaces will be of interest to professional designers. Of greater importance for most readers however is the excellent checklist of tips on making text readable on screen.

The next section deals with the making and shaping of letters, and the design of educational software completes the picture.

But for me, the most interesting contribution was the last, in which Roger Dickinson explores the interface between computers and learners – listing the devices and the technological strategies which can make learning more effective.

This is a good follow-up to Rosemary Sassoon’s first volume of Computers and Typography on topics related to digital type, and it will be of interest to web designers, information architects, and typographers – as well as ‘fotaholics’ .

© Roy Johnson 2002

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Rosemary Sassoon (ed), Computers and Typography 2, Bristol: Intellect, 2002, pp.158, ISBN: 1841500496


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Content: Copyright and DRM

December 2, 2009 by Roy Johnson

Selected Essays on Technology, Creativity, Copyright, and the Future of the Future

Cory Doctorow is a young Canadian freelance writer and web entrepreneur who lives in London. He’s an editor of Boing-Boing and former director of the Electronic Frontier Foundation; he writes science fiction novels, and he gives his work away free of charge – yet makes a living from his writing. How can it be done? That’s one of the things he explains here. Content: Copyright and DRM is a collection of speeches, essays, and articles he has produced in the last few years, proselytising in favour of open source software, against digital rights management (DRM) systems, against censorship, on copyright, and in favour of the free exchange of information, unhindered by state controls or commercial prohibitions.

Content: Copyright and DRMAt their most fervent, his arguments come across like those of a students’ union activist – but he’s brave. He speaks against Digital Rights Management (DRM) to an audience at Microsoft. The reason he’s a successful journalist is that he understands new media technology, and he has a gift for wrapping up his arguments in a vivid and succinct manner:

Books are good at being paperwhite, high-resolution, low-infrastructure, cheap and disposable. Ebooks are good at being everywhere in the world at the same time for free in a form that is so malleable that you can just pastebomb it into your IM session or turn it into a page-a-day mailing list.

He has a racy and amusing journalistic style. He writes in short, almost epigrammatic statements with a no-holds-barred attitude to any potential opposition.

As Paris Hilton, the Church of Scientology, and the King of Thailand have discovered, taking a piece of [embarrassing] information off the Internet is like getting food colouring out of a swimming pool. Good luck with that.

Some of the items are quite short – quick reprints of web pages from the Guardian technology section – but they are all pertinent to the issues of creativity and new media. Why for example does the best eCommerce site in the world (Amazon) want to control what you do with your Kindle downloads? Doctorow argues that these are short-sighted policies which prevent the spread of information and the creation of new developments.

He’s gung-ho about the business of eBooks and eCommerce. He makes his books available free as downloads on the Internet, confident that this will result in more sales of the printed book. There’s no actual proof that it results in more sales – but he’s happy with the results, and so is his publisher, and the publicity gives him income from other sources, such as journalism and speaking engagements.

Having said that, more than 300,000 copies of his first novel were downloaded for free, resulting in 10,000 printed books sold. As he argues, that’s like thirty people picking up the book and looking at it in a bookstore for every one who made a purchase. But the thirty pickups cost almost nothing, and I think many authors would be very happy with sales of ten thousand.

[It should be remembered that the average full time writer makes approximately £3,000-5,000 a year – and if you look at that in terms of a forty hour week, it’s less than £2.50 per hour.]

The sheer range of his subjects is truly impressive. There’s a chilling insider report from a committee discussing DRM, an essay on a sub-genre of science fiction writing called fanfic, and even a satirical piece calling into question the limitations of meta-data.

He’s at his strongest on the subject of copyright – and that includes the rights of the person who buys the book, the film, or the MP3 music file. The author has the right to be paid for selling it to you, but you have the right to do with it (almost) whatever you wish.

He has any number of interesting things to say about the nature of eBooks – from their apparent problems, their multiple formats, and their malleability, to the issues surrounding copyright. And the encouraging thing is that he writes not just in theory but as a working writer who is exploring the eBook business and what it can do – for both authors and readers.

If you want to know what’s happening at the sharp end of digital publication and new ideas about the relationships between authors and their readers – do yourself a favour and listen to what he has to say. You might not agree with it all, but it will give you plenty to be thinking about.

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© Roy Johnson 2009


Cory Doctorow, Content: Selected Essays on Technology, Creativity, Copyright, and the Future of the Future, San Francisco: Tachyon Publications, 2008, pp.213, ISBN: 1892391813


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Filed Under: e-Commerce, Journalism, Media, Open Sources, Publishing, Theory Tagged With: Business, Copyright, Digital Rights Management, DRM, e-Commerce, Media, Open Sources, Publishing

Hackers and Painters

June 20, 2009 by Roy Johnson

software design, open sources, and eCommerce

Paul Graham co-wrote the software for Viaweb, which was bought out by Yahoo for their successful build-it-yourself online stores kit. Hackers and Painters is his reflections on software design, eBusiness, open software, and capitalism today. You might be surprised by the resulting mix. It’s written in an engaging, grab-you-by-the-lapels style, and because he’s studied it, a lot of the argument is conducted via the metaphor of painting. Overall this works, because he is putting the case for craftsmanship, discipline, and originality. He makes an interesting defence of a hacker’s right to disregard copyright – on the grounds that we need to keep their anti-authoritarian attitudes alive to preserve civil liberties, defending a free, strong society.

Hackers and PaintersHis next subject is Web-based software. This is where you don’t buy and install software on your own computer. Instead, it sits on a central server, and you interact with it via a web browser – which might be a mobile phone, a PDA, or a telephone. If necessary of course, you could also use a computer. The central item in what’s billed as ‘Big ideas from the computer age’ is upbeat and inspiring advice for would-be start-ups:

There are only two things you need to know about business: build something users love, and make more than you spend. If you get these two right, you’ll be ahead of most startups. You can figure out the rest as you go.

It’s a combination of technological theory, eBusiness strategy, and tips for would-be software developers. But because he’s anti-authoritarian, a supporter of open source software, and all in favour of free enterprise, don’t imagine he’s a traditional radical. One of his essays is an argument in favour not only of individual wealth, but encouraging differences in wealth.

There are two interesting essays on the evolution of programming languages. Non-technical readers don’t need to worry, because they are written in a lively, jargon-free style that’s easy to understand.

Despite my reservations on his economic policies, he shot up in my estimation when he put his cards on the table regarding the academic world:

In any academic field, there are topics that are ok to work on and others that aren’t. Unfortunately the distinction between acceptable and forbidden topics is usually based on how intellectual the work sounds when described in research papers, rather than how important it is for getting good results. The extreme case is probably literature; people studying literature rarely say anything that would be of the slightest use to those producing it.

There is a whole policy review, a major reinvestigation of ‘lit crit’, and a great deal of intellectual soul-searching to be done on the strength of that one observation alone.

At the heart of the book, there’s also an argument in favour of the Lisp programming language. It’s what he used to write his successful venture at Viaweb.

This is a lively and thought-provoking collection of studies which comes from somebody who has both done the programming first hand, and thought a lot about the social consequences of it.

© Roy Johnson 2010

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Paul Graham, Hackers and Painters: Big Ideas from the Computer Age, Sebastopol (CA): O’Reilly, 2010, pp.272, ISBN: 1449389554


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Hamlet on the Holodeck

July 11, 2009 by Roy Johnson

reflections on hypertext and story-telling

Janet Murray has an intellectual background which will be common to many who have passed through higher education since the 1960s. She is rooted in her training in the humanities (English Literature) – but she has been touched by developments in computer science, and wishes to combine the two disciplines. She holds simultaneously a deep reverence for post-Renaissance book-based traditional learning and an appreciation that digitised texts, non-sequential narratives, and multimedia effects might produce new artistic forms. Hamlet on the Holodeck is an exploration of what has been done to develop these new forms – and what might be done in the future. It is a study which has become a central text in the required reading on hypertext. As a teacher at the Massachusetts Institute of Technology – the home of research and development in multimedia – she knows the field well.

Hamlet on the HolodeckHer examination starts with a survey of science fiction and various modern narratives which explore the possibilities of parallel universes or alternative realities – including 3-D movies and virtual reality simulators. She describes the existing technology with enthusiasm – although in each case she ends up in the realm of ‘Imagine if this could be put to use in …’ rather than what has been done. But this is understandable. After all, we are considering an extremely new technology. When printing was first invented, books were produced which imitated written manuscripts, just as in our own age cinema and radio first imitated the live theatre. Maybe the new digital narrative forms have not yet emerged.

She discusses videogames, virtual dungeons (MUDs and MOOs) and literary hypertexts, including the best known – Michael Joyce’s Afternoon and Stuart Moulthrop’s Victory Garden. She also considers the advantages and weaknesses of Web-based narrative experiments. These include the complex worlds which are generated around TV soap operas for instance – which have archives of back footage linked to fan-generated materials.

The main problem is that she doesn’t really confront the most fundamental philosophical principle of fictional narratives. This is that consumers usually want and appreciate a series of events which has been artfully conceived and structured by somebody else. Such narratives represent, in no matter how diffuse a form, a distinctive point of view or perspective on the world.

There is much discussion of journeys through mazes, fantasy quests, dragon-slaying, and all the usual clichés of games with names such as Pong, Zork, and Doom. However, when it comes to predicting what the new forms might be, these tend to be simply different ways of telling the same story – multiple viewpoints – a strategy which has been adopted in most art forms, and which is not intrinsically connected to computers or hypertext. Her arguments and exposition seem more fruitful when she is discussing the rapidly merging world of the Web and television.

Her examination of current multimedia productions is wide-ranging and thorough, although there are one or two assumptions about what is likely to develop which seem open to question. The first is that computers will somehow participate in the generation of basic narratives. The second is that readers will be invited to participate in the story. The third is that a video games or MUDs are likely to be the most likely form to be developed. These are certainly interesting possibilities, but whether they are necessary elements of the new forms or not, only convincing evidence will tell.

However, these are reservations of a rather theoretical nature. At a practical level, anyone interested in the future possibilities of story-telling using computer technology should read this book. Its comprehensive survey of current practice is an inspiring starting point for what might be achieved in the digital future.

© Roy Johnson 2001

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Janet H. Murray, Hamlet on the Holodeck, Cambridge, MA: MIT Press, 1999, pp.324, ISBN: 0262631873


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Handwriting of the Twentieth Century

July 17, 2009 by Roy Johnson

history and development of modern graphology

Rosemary Sassoon is a distinguished expert on handwriting, and a typographist celebrated for her font Sassoon Prima, which helps young school pupils learn to read and write. In her latest book, Handwriting of the Twentieth Century, she looks at the effects which various teaching methods and models of good practice have had in the period from 1900 to the present. She charts developments in the teaching and study of handwriting, showing how changing educational policies, economic forces and technological advance have combined to alter the priorities and form of handwriting.

Handwriting of the Twentieth Century Every page is suffused with a love of her subject and a concern for the people she is writing about. This ‘long and sometimes sorry story’ tells also of the sheer pain and hard work of children forced to follow the style of the day, and of the reformers who have sought to simplify the teaching and learning of handwriting.

What emerges very clearly is that handwriting styles pass through various fashions and styles – which is why we can put a rough date on examples – even including our own. The general process she illustrates is one of a gradual move from the ornate copperplate of the Victorian period, to various forms of cursive Italic which are common now.

The book is beautifully illustrated throughout with examples from copybooks and personal handwriting from across the world. She ends with a comparative study of developments in continental Europe and America during the same period – and where the lessons to be learned are exactly the same.

This book is a historical record of techniques, styles and methods. But it also a passionate study of everyday typography, informed by a deep knowledge of her subject. It will be of interest to educationalists, people in teacher training, plus cultural sociologists and historians – as well as typographists and graphologists.

© Roy Johnson 2007

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Rosemary Sassoon, Handwriting of the Twentieth Century, Bristol: Intellect, 2007, pp.208, ISBN: 0415178827


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Here Comes Everybody

October 22, 2010 by Roy Johnson

how change happens when people come together

Clay Shirky’s basic argument in Here Comes Everybody is that the advent of social media (email, FaceBook, MySpace, bulletin boards, Flickr) has fundamentally changed people’s ability to form and act in groups, because it has reduced the cost of doing so effectively to nothing. This is a similar argument to Chris Anderson’s in The Long Tail and FREE: The Future of a Radical Price – that modern digital technology has created a new set of tools and zero-cost opportunities for people to do things that hitherto were the province of small, rich elites.

Here Comes EverybodyThe classic case, now well known, is that of newspapers. When individual bloggers started breaking news stories, the first thing newspapers did was to pour scorn on them. Then, as the tide of ‘citizen reporters’ grew, the newspapers started their own blogs – written by paid journalists (which is not the same thing of course). Then, when they saw advertising revenues switch from print publications to the online world, they started panicking. And that’s where they’re at now. Almost all national daily newspapers (in the UK anyway) make a loss. They are what blogger Guido Fawkes calls ‘vanity publishing’. The Guardian newspaper for instance has a daily circulation of only 280,000 copies, and operates at a loss of £171 million per year. It is subsidised by profits from Auto Trader.

A propos ‘professional’ journalists complaining that bloggers are not really ‘citizen journalists’ Shirky makes the perceptive observation that a) none of them claims to be, and b) they are something else that’s new, which the mainstream media hasn’t yet recognised.

There is very little difference between a paid journalist who blogs (such as Iain Martin for the Wall Street Journal) and Guido Fawkes (libertarian individual blogger) except that Guido is more likely to take risks in exposing political corruption and scandal fraud, whilst Iain’s column is largely amusing and well-informed comment on the same events after they have been exposed.

The other general point Shirky makes is that all technological revolutions (such as the advent of the printing press in the fifteenth century) are followed not by immediate change, but by a period of uncertainty and confusion whilst the new replaces the old. At first the old continues, and the new may go unrecognised. But as soon as the new is ubiquitously adopted, it displaces the old. In the early Renaissance scribes were highly regarded practitioners of book production – but the press made them redundant within fifty years.

The same is happening now. We don’t know clearly yet what form the outcomes of fully developed social media will take, but it’s quite obvious already that they are displacing older media such as fax machines (remember those) printed newspapers, film cameras, and handwritten letters.

Shirky has a very good chapter on Wikipedia in which he explains why it is so successful, even though it is written by unpaid, self-selecting volunteers. The reason is that it has self-correction built into its system, and it appeals to people’s altruism. Anybody can add their two pennorth, and if they get something wrong somebody else will correct it – often within a matter of minutes.

There’s more to it than that of course. He produces the now familiar hockey stick graph to show that some systems (as in the Long Tail argument) are more successful because a lot of small instances can add up to more than one big one.

The most profound effects of social tools lag their invention by years, because it isn’t until they have a critical mass of adopters who take these tools for granted, that their real effects begin to appear.

The other basic philosophic argument at work here is that of difference in degree (more of the same) and difference in kind (something new).’What we are witnessing today is a difference in the degree of sharing so large it becomes a difference in kind. That sharing is coming from relatively simple but profound technological devices such as email, Twitter, MySpace, FaceBook, and other social media.’

Every stage of his argument is backed up with practical examples – from the victims of sexual abuse by Catholic priests organising self-support groups to thwart the Vatican, to pro-democracy campaigners in Egypt, China, and Belarus using Twitter to organise demonstrations.

He makes the excellent point that the success of open source software comes from the fact that because it is based on voluntary contributions of labour, it can afford to fail. For every Linux success story, there are thousands of OSS projects that don’t get off the ground. Commercial software developers can’t afford that degree of failure: they have to choose workable projects in order to pay their own wages.

His study is a very engaging mixture of technology, sociology, politics, and anthropology. He delivers case after case of successful group-forming, and to his credit he also analyses why many groups fail and a few succeed spectacularly. This is an engaging and vigorous polemic with thought-provoking ideas on almost every page. It ranks alongside the work of Lawrence Lessig, Chris Anderson, and Cory Doctorow as a significant gear-shift in the thinking on new technology, new media, and the social changes that are happening in online life before us right now.

Here Comes Everybody   Buy the book at Amazon UK

Here Comes Everybody   Buy the book at Amazon US

© Roy Johnson 2010


Clay Shirky, Here Comes Everybody, London: Penguin Books, 2009, pp.344, ISBN: 0141030623


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Filed Under: e-Commerce, Journalism, Media, Publishing, Technology, Theory Tagged With: Clay Shirky, Communication, Cultural history, e-Commerce, Media, Publishing, Technology, Theory

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