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Txtg: The Gr8 Db8

June 14, 2009 by Roy Johnson

text messaging analysed, described, and defended

Ever since Text messaging first began there have been moans and complaints that it was lowering standards of literacy, corrupting our youth, and bringing about the collapse of Western civilization. Even the normally rational John Sutherland, writing in the Guardian, complained about texting:

Linguistically, it’s all pigs ear … it masks dyslexia, poor spelling and mental laziness. Texting is penmanship for illiterates.

Txtg: The Gr8 Db8David Crystal has answers for every one of these common objections. Texting isn’t even that new: writing in abbreviated forms has been around for a long time. Other languages (such as Hebrew and Arabic) do not use vowels as part of their writing system. In actual fact, the amount of abbreviating and acronyms such as ROFL is quite small. And most convincing of all to me, users in other languages all follow more or less the same ‘rules’ for abbreviation.

What’s more, the use of pictograms and logographs have been around for a long time; the rebus or word puzzle is an ancient tradition in UK and other cultures; and reducing terms to their initial letters is deeply enshrined in our culture – as in pm, NATO, eg, asap, OK, and GHQ.

The same is true for omitting letters, or ‘clipping’ as it’s known technically. Mr and Mrs are cases in point. Any form of word shortening makes complete sense in an SMS system, and nobody has any problem failing to recognise Tues(day), approx(imately), biog(raphy), mob(ile), gov(ernment), poss(ible), and uni(versity.

Crystal has a good chapter on the amazing literary aspirations of the SMS poets and writers – people who compose haikus, short stories, and even serial novels using this extraordinarily restricted form.

In terms of users, women are more adept and enthusiastic than men, and another interesting feature he reveals is that text messaging was late to take off in the USA – for two reasons. One was that phone calls were cheaper there, and the other is that many people need to drive to get about, unlike European countries and Japan, where the country is smaller and more people use public transport.

The content of text messages varies from personal greetings and co-ordinating social activity to political electioneering, advertising, and even schemes to quit smoking. Crystal lists plenty of examples which I imagine will be good stimulus material for the A level students doing language projects who will find this book particularly useful.

At a more advanced level, he also looks at how other languages handle text messaging. Unsurprisingly, it turns out that all of them do more or less the same thing, though some even mix English abbreviations with their own language – which is called ‘code-mixing’. This is an example from German:

mbsseg = mail back so schnell es geht (‘as fast as you can’)

He ends by allaying the fears of all those who think text messaging lowers any kind of standards of literacy, or communication. In fact the reverse is true. And to prove that he’s done his homework he ends with a huge glossary of terms and multiple lists of text message abbreviations in eleven different languages. U cnt gt btr thn tht!

© Roy Johnson 2009

Txtg: The Gr8 Db8   Buy the book at Amazon UK

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David Crystal, Txtng: The Gr8 Db8, Oxford: Oxford University Press, 2009, pp.256, ISBN: 0199571333


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Filed Under: Language use, Media, Slang Tagged With: Communication, Grammar, Language, Media, Technology, Text messaging, Texting

Understanding Media

July 9, 2009 by Roy Johnson

re-issue of classic 1960s media studies text

This is the book which made McLuhan famous with the phrase ‘The medium is the message’. Understanding Media was issued as a warning to the many pundits who refused to take seriously what we now call ‘media studies’ – though his range was much wider than just communication. The first part is a critique of contemporary culture – ‘electric’ as he calls it. Much of this is couched in rash generalisations and dressed up in some of his slightly batty distinctions – such as those he makes between ‘hot’ and ‘cool’ media. All this is steeped in a rich soup of cultural references. On any single page you might be taken from Matthew Arnold and Edward Gibbon, to de Tocqueville, E.M. Forster, and the World Health Organisation.

Understanding MediaThe second part consists of meditations on cultural phenomena ranging from clothing and money, to transport, comics, radio, and the telephone. These tend to be thought-provoking and patchy rather than systematic – but it has to be remembered that reflections on the cultural significance of television shows, advertising and motor cars was something of a novelty forty years ago.

Since all media are extensions of ourselves, or translations of some parts of ourselves into various materials, any study of one medium helps us to understand all the others.

He has interesting observations to make on anything from clocks and bicycles to advertising and weapons – and these are often delivered in a witty and epigrammatic manner.

There’s a lot of generalising about the relationship between technology and history (or ‘civilization’ as it was still called back then) and he places a great deal of reliance on books such as Arnold Toynbee’s A Study of History and Louis Mumford’s The City in History.

His reflections on the typewriter made me wish he had lived long enough to comment on the word-processor and the computer – surely two of the most powerful and widely used devices of the ‘electronic age’. This is a lively and a thought-provoking book. If you didn’t read it first time round, this is a good chance to catch up.

© Roy Johnson 2003

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Marshall McLuhan, Understanding Media, (first published 1964) London: Routledge, 2001, pp.392, ISBN: 0415253977


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Filed Under: Media, Theory Tagged With: Communication, Marshall McLuhan, Media, New media, Theory, Understanding Media

We the Media

June 19, 2009 by Roy Johnson

open sources – writing and new web technology

O’Reilly publish computer books and software guidance manuals, but they also support the open source movement. This seeks to make the code of software available to be developed and used free of charge. This book is one of their contributions to the polemic. We the Media is a study of committed writing which argues the case for what author Dan Gillmor calls open source journalism. He takes the idea of sharing code into the realms of information exchange. To this is coupled his enthusiasm for blogging as the greatest form of New Journalism. He also discusses the other forms in which information can easily be transmitted – such as peer-to-peer file sharing, Wikis, the mobile connected camera, text messaging, and RSS feeds.

Open Source JournalismHis basic argument is that journalists, news broadcasters, public relations people, political activists, and anybody else who wants their message to be taken seriously should make full use of these latest communication tools. He gives plenty of examples of IT-activism – people mounting public information on web sites when the authorities removed it from public view; others raising political campaign funds from adverts on blogs.

He seems a little over-optimistic about their effectiveness for political activism, but on firmer ground when it comes to more neutral journalistic uses.

For anybody who is short of ideas, his chapters are packed with practical examples of successful enterprises which have been launched on the strength of a new blog. These range from one-person campaigns or news services, to blogs which generate income or sponsorship. One intrepid soul asked people for the money to send him to report the war in Iraq – and he got it.

Gillmor also gives a cautious glimpse into the future by looking at the latest trends in web technology. This includes news aggregators, RSS feeds, and Web Services. All of these enable information to be gathered automatically and customised by the user.

In the latter part of the book he looks at some of the legal implications of the latest technologies – cases where people have claimed to be libeled, copyright cases, cybersquatting, even cases where people have sought to prevent others deep-linking into their sites. He deals with all these issues in a way which supports freedom of speech, whilst recognising that it might sometimes be put to negative purposes.

Strangely enough, he does have some reservations about the current state of copyright, which he sees as increasingly restrictive to the point of abuse:

What were once 14-year terms have now been extended to the life of the author plus 75 years, or 95 years when a copyright is held by a corporation. By amazing coincidence, copyright terms seem to get extended every time Mickey Mouse comes close to entering the public domain

This is a committed and wide-ranging polemic which explores the very latest developments in online communications – both from a technological and a content point of view.

In keeping with the high standards he advocates throughout, he acknowledges and references all his sources, there is a huge webliography listing all the homepages, sites, and blogs mentioned; and the book has its own web site where you can follow up on his arguments, find software, and even download a copy of the book free of charge.

© Roy Johnson 2006

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Dan Gillmor, We the Media: grassroots journalism by the people, for the people, Sebastopol, CA: O’Reilly, 2006, pp.336, ISBN: 0596102275


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Filed Under: Journalism, Open Sources, Publishing Tagged With: Communication, Journalism, Open Sources, Publishing, We the Media

Web Site Design is Communication Design

June 19, 2009 by Roy Johnson

“This book is not a book about web technology … [it’s] about the design of web sites, studied as a communication process” Thea van der Geest makes it plain from the start that her approach is focussed on information architecture and communication design issues. In fact her work is an academic summary of ten case studies based in the Washington area of the US – an interesting mix of public services, local government, and state transport – as well as local web giants such as Amazon and Microsoft (who she refers to as ‘the Internet Bookstore’ and ‘The Software Corporation’).

Web Site Design is Communication Design What the reports offer is first-hand accounts from the designers of these sites, indicating the development of their policies, strategies, and techniques. After a couple of ground-clearing chapters dealing with the advantages of using the Web as a communications medium, she gets down to the heart of the book. This is a detailed breakdown of the stages of the design process – from the original conception of a web site, through to testing, revision, and maintenance. Here there is a wealth of information for information architects, web designers, project managers, and anybody else who needs an organisational overview of the design process.

She points to the unpredictable effects which the establishment of a web site can have on individuals and organisations – changes to job descriptions, increased costs, shifts in policy, the sudden need for response to new customers.

The last part of the book is concerned with evaluating web site effectiveness by analysing log files and the information from cookies. There is not much detailed technical information here: she is more concerned with larger strategic issues – such as the fact that once data on user profiles reaches a certain size, it becomes part of marketing strategy. She also discusses the problems of dealing with email feedback, focus groups, and questionnaires.

The final chapter is a series of checklists which are process-oriented. They cover all the stages of web design. They assume a large-scale organisation, with lots of personnel resources, but the principles she illustrates will be of use to anybody who wants to make a web site efficient and maybe even profitable.

This study is mainly aimed at communications professionals. It’s a web design manual without a single line of HTML code, but it should be on the reading list for anyone involved in a serious web project.

© Roy Johnson 2001

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Thea M. van der Geest, Web Site Design is Communication Design, Amsterdam: John Benjamins, 2001, pp.165, ISBN: 9027232024


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Filed Under: Information Design, Web design Tagged With: Communication, Information design, Web design

Writing a CV that Works

July 8, 2009 by Roy Johnson

develop your key self-promotion and marketing tool

This is a cheap and cheerful guide to producing an effective CV (curriculum vitae). Writing a CV that Works is suitable for complete beginners who may not have written one before, or for intermediate users who might want to develop their existing CV beyond merely a list of their previous jobs. It starts off with the reasons why you need a CV and why you should view it as a marketing tool rather than just a life synopsis. This is followed by advice on how to identify your own skills and achievements. Paul McGee introduces four case studies of typical adults wishing to seek, change, or improve a job. Then comes the meat of the matter – how to write the most persuasive account of yourself without fibbing or distortion.

Writing a CV that WorksThe secret is to spell out all your skills and your achievements in a positive manner. He offers templates which you can use, as well as some good tips for presenting any qualifications or training in the best possible light. Moreover, he doesn’t shy away from the problem of what to do if you haven’t got any qualifications.

He discusses the three main types of CV – chronological, functional, and targetted – and how to organise the information it contains. If you’ve never created a CV before, you’ll be glad to see that he analyses several practical examples, showing their strengths and weaknesses. He also offers suggestions for how they could be improved.

He includes valuable advice on how to analyse job advertisements, and how to compose the covering letter which will accompany your CV. Then comes the part most people find very difficult indeed – Cold Calling, or applying for jobs which haven’t been advertised.

Then finally the picture is rounded off with advice about preparing for and succeeding in an interview. You’ll still need to do a lot of preparation before you get to this stage – but this short guide will help you through each part of the process.

© Roy Johnson 2000

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Paul McGee, Writing a CV that Works, Plymouth: How to Books, 1997, pp.128, ISBN 1857033655


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Filed Under: Writing Skills Tagged With: Business, Communication, Curriculum vitae, CV, Writing a CV that Works, Writing skills

Writing at Work

May 22, 2009 by Roy Johnson

the basics of business communications

Robert Barrass is the author of Students Must Write. Writing at Work is his latest book, which is aimed at helping people with business communication skills. What he offers is a set of strategies for people who need to write at work – whether they are in administration, commerce, or management. The approach he takes is very practical and straightforward. He emphasises the fact that the act of writing helps you to digest and remember information. In communicating with other people, you should aim for directness, clarity, precision, and simplicity – and the best part of his method is that he shows you how to achieve it.

Writing at WorkOne of the many good features of the book is that he gives real-life examples of poor writing and shows how they might be improved. There’s also a chapter on writing a business letter, with detailed explanations of how to deal with each part – from your address at the top to your signature at the bottom.

There are some excellent checklists which offer detailed steps in preparing, planning, drafting, writing, and editing a piece of work. There’s also a section on language which deals with words which are commonly misused and misunderstood.

He includes a useful chapter on using measurements, diagrams, graphs, and pie charts. This is followed by an account of how to write a report – often a daunting prospect for even the most experienced writer. The same is true of the minutes of meetings, which he also covers.

He ends with a chapter called ‘Talking at Work’. This covers spoken communication on the phone, in meetings, in interviews, and making presentations.

If you work in an admin office, a school or university, the town hall, or especially a government information office – then this book will help you to express yourself more effectively.

© Roy Johnson 2003

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Robert Barrass, Writing at Work: A guide to better writing in administration, business and management, London: Routledge, 2002, pp.201, ISBN 0415267536


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Filed Under: Writing Skills Tagged With: Business, Business writing, Communication, Writing at Work, Writing skills

Writing Bids and Funding Applications

June 15, 2009 by Roy Johnson

applying for sponsorship and financial support

Many people now work in jobs which rely on funding – from either government or the private sector. Some of them spend a lot of time re-applying for money each year, just to keep themselves in work. This book will be a godsend to those who need help on how to do it effectively. It will also be useful to people seeking sponsorship for their schemes and projects. Writing bids and funding applications is now one way of staying in employment.

Writing Bids and Funding ApplicationsJane Dorner is an experienced writer and researcher who knows her way around information and resources. She’s good at explaining how to do the paperwork, and she’s very good at uncovering resources that are available. She starts off here with what will be the crucial items of advice to most people – how to locate sources of funding to float your new scheme or keep your existing project alive.

Next comes ‘preparing the pitch’ – the important stage of presenting your case on paper. She explains how to make your bid attractive, persuasive, professional, and most of all convincing.

This is followed by a strategy for making bids which can be applied to any circumstance. It tackles thorny issues such as how much money to ask for and how to cost your own time. If you are a freelance worker, you’ll find this section very instructive.

Next she deals with the separate parts of a submission document in great detail – the executive summary, financial statement, references, covering letter, and even how to package the application.

Then there’s advice on how to express and style your bid – with excellent tips on avoiding jargon and vogue terms. Many such bids will be made in partnerships – so she covers that as well.

The book ends with a series of checklists, step procedures, lists of funding bodies, online resources, and agency addresses.

If you are thinking of applying for funding to anybody – from a charity to the European Union – do yourself a favour and buy a copy of this book. It could make the difference between getting the grant or not. Certainly if you follow the advice given here, you will maximise your chances.

© Roy Johnson 2005

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Jane Dorner, Writing Bids and Funding Applications, Oxford: Oxford University Press, 2004, pp.138, ISBN: 0198606753


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Filed Under: Writing Skills Tagged With: Applications, Business, Communication, Funding bids, Writing skills

YouTube: an insider’s guide

July 3, 2009 by Roy Johnson

an insider’s guide to climbing the charts

YouTube didn’t start until 2005, but now it’s mainstream New Media. Why? Because it allows small time punters like you and me to upload video clips which – if they’re interesting enough – will be watched by millions of viewers. And that, if you work the system right, can be converted into a generated income. YouTube has gone from hobbyist niche to big business in just a few years. It was so successful, Google snapped it up for a cool $1.6 billion a year later, and now everyone from hobbyists and amateur daydreamers to semi-professional film makers is posting stuff up there – at the rate of ten hours of video every minute.

YouTube: an insider's guide If you’re not used to searching for stuff on YouTube, you’ll be amazed at the variety. There’s everything from instructional how-to films, reviews of new products, personal diaries, stand-up comedians, and extracts from movies, to recordings of live theatre and musical concerts. This is a book of technical guidance written by two insiders (or ‘Tubers as they call themselves) showing you how it’s done. They make their purpose very clear right from the start:

You don’t need money or corporate backing to go viral. You simply need a very good, or very bad, video and the know-how to get viewers to your video – both of which you will learn how to do in this book.

After a quick introduction they pitch straight into the main issue of how to make good short films – which is the very basic issue of storytelling. And the emphasis is on brevity. Your maximum upload is only ten minutes, but if you can’t make your point in two you’re dead.

Sometimes people get lucky and video their pet kitten just as it falls of a table chasing a fly, or they might capture a car just after the driver has turned up a one-way street. But these are just one-offs. This book assumes that you want to make regular short films until one gets you into the most-watched slot.

Actually, most of the instruction is already in the form of YouTube visual content. There are lots of clips available showing you how to direct and edit films. They also realistically assume that you want to do all this with minimum expense. That’s not a problem. You use yourself or your friends as actors, and you only need a cheap digital video camera. In fact professional film makers such as Mike Figgis and David Lynch already use them for creating full length feature films.

There’s also advice on microphones, lighting, props, background music, and of course editing. Then once you’ve got something to share, they show you how to create your own channel (profile) on YouTube, and how to customise it and start attracting viewers.

There’s a good chapter explaining the significance and differences between fair use, copyright, parody, remixes, and mashups – then on to the all important business of generating an audience. This can go from responding to visitor comments and participating in user groups and collaborative video projects, to all sorts of semi-legal and downright illegal hacks which can result in your account being suspended. YouTube does its best to make the popularity figures genuine for the materials it hosts.

The logical extension of all this is making money from your work – monetization if you want to use the current jargon. This can be done via YouTube’s partnership program or by running Google Ads. And finally, although they remain loyal ‘Tubers throughout, they end up by showing lots of alternative outlets where you can make your work available. There are also interviews with successful YouTubers who have gone viral and even landed jobs as the result of a two-minute spoof of some TV ad or pop promo.

© Roy Johnson 2008

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Alan Lastufka and Michael W. Dean, YouTube: an insider’s guide to climbing the charts, Sebastopol (CA): O’Reilly, 2008, pp.281, ISBN: 0596521146


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Filed Under: Computers, Media, Publishing Tagged With: Communication, e-Commerce, Media, Publishing, Technology, YouTube

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