Publishing Archives

Blogging – publish your writing

October 1, 2009 by Roy Johnson

a selection of resources + how to get started

If you want to try the latest thing in Net publishing, it’s called Blogging. A Blog (short for Web Log) is usually a combination of a personal diary, links to items of interest on the Internet, a commentary on them, plus personal thoughts and essays. It is a form of self-publishing, and because you can write whatever you wish is very popular with authors who have strong and unorthodox opinions.

Blogging began as a medium for Web-based personal diaries, and most people still use it for this purpose. But some bloggers have started to develop the medium for what is essentially self-publishing. They might post notes reflecting briefly on a topic or discuss it with other bloggers, but they also upload essays, articles, or opinion pieces which count as serious pieces of journalism, expressing ideas and points of view which might not be available elsewhere.

The mainstream media (MSM) made fun of blogging when it first appeared – but now they can’t get enough of it. Newspapers, radio and TV stations, and magazines of all kinds have their own blogs – and they can’t get enough user-generated content either. That’s writing done by you and me, which they don’t have to pay for.

Some bloggers with access to popular information have suddenly found their hobby has been transformed into a thriving business. Paul Staines’ Guido Fawkes started as an amateur political gossip blog, but now gets 2 million visitors a month and makes him a full time living via advertising. Ric Turner’s Blue Moon did the same thing for supporters of Manchester City FC.

In fact the latest generation of bloggers at the time of writing are uploading digital photographs, video clips, and audio files – which have spawned the term podcasting. It’s also free and easy to do. You simply add your own text into a ready-made form and press the SEND button.

Essential Blogging offers a tour of the best blogging sites, how to upload and maintain your pages, and how to configure the options to get the best effects. A series of chapters, clearly written by enthusiasts, takes you through which Blog sites and software are available – from Blogger, Radio Userland (free software), Moveable Type, WordPress, and Blosxom. Some of these have developed rapidly beyond mere blogging tools into small-scale content management systems.

Are you likely to make an income from all this? Not directly – but there are all sorts of possible spin-offs. Lots of bloggers sign up as affiliates to Amazon, Google, and other commercial sites. They earn a small residual income from sending potential customers to buy books and software. Click one of the Amazon ads on this page, and you’ll see how it works.

There’s also the possibility of micro-payments. This is a system in which people are prepared to pay a small amount for downloading an article of interest. There’s still some resistance to this idea, but it’s now fairly common in downloading music files – so it might catch on.

Blogging: Genius Strategies for Instant Web Content Biz Stone covers most of these new possibilities in his book. He shows how to log onto the most popular site of all – Blogger – and establish your Web presence. Then he shows you how to add colour, text manipulation, and layout variety to your pages, then on to the serious business of making money.

There’s a chapter on arranging archives of your blogs, which can be done on a weekly or monthly basis. He also shows you how you can increase traffic to your blog. This text shows how to turn your home page into a microportal with fresh content to keep your readers coming back.

There are now all sorts of blogging support and development services springing up as the number of bloggers gets bigger and bigger. These range from online tutorials which will show you how to get set up — try BlogBasics — to tracking and site visitor statistics — try BlogFlux. And just to repeat the point yet again — it’s all free. If you want to see our blog, go to mantex.blogspot.com

The Weblog Handbook Rebecca Blood’s book is for anyone who has ever thought about starting a Weblog but isn’t sure how to post, where to find links, or even where to go to register. She certainly knows what she’s talking about, as you can see if you look at her own blog at RebeccaBlood.net.

She blogs regularly on topics which range from food and knitting to political activism and blogging itself. The Weblog Handbook is a clear and concise guide to everything you need to know about the phenomenon that is exploding on the Web. She expertly guides the reader through the whole process of starting and maintaining a Weblog and answers any questions that might pop up along the way, such as the elements of good Weblog design and how to find free hosting.

Blogging for Dummies Brad Hill’s advice is aimed at getting you up and running as quickly as possible – though he begins with what blogs are – and what they are not. He explains the different types of blogs, and how and why they are different from web sites. The good thing is that he looks at all the options and draws up comparison charts which show the features, cost, and options offered by the various providers and software programs.

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Children’s Writers’ and Artists’ Yearbook

May 25, 2009 by Roy Johnson

best-selling guide to publishers, agents, and outlets

This is the ‘writing for children’ version of the best-selling writer’s yearbook and manual, which has come up with a winning formula. It lists all the resources any serious writer could need – the names, addresses, and contact details for publishers and agents, outlets for freelancers, and institutions which offer help to writers. Woven between these listings (which are updated every year) there are specially commissioned essays and articles by famous authors and illustrators – such as Children’s Laureate Michael Morpurgo and JK Rowling; top editors and best-selling publishers; leading TV and radio producers, and other experts in the field of children’s media.

These give invaluable first-hand accounts of how the world of professional writing actually operates. Anyone aspiring to write for children will find these invaluable. The latest edition includes chapters entitled: How to Get an Agent; Learning to Write for Children; Writing Humour for Young Children; Do I Have to Have an Agent to Succeed?; What Does an Editor Do?; Eight Great Tips to Get Your Picture Book Published; UK Copyright Law; Writing Comedy for Children’s Television; Children’s Evergreens & Best Sellers; Out of the Slush Pile; Teenage Fiction; Marketing, Publicising and Selling Children’s Books; Illustrating for Children’s Books;

Like many other reference books, this guide represents very good value for money in terms of bulk information – but more importantly it’s information which is reliable, up-to-date, and difficult to locate elsewhere.

If you have any serious intention of entering the commercial market as a children’s writer or someone working in one of the associated creative arts – then this is a book which you will need sooner or later.

Buy the book at Amazon UK

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Children’s Writers’ and Artists’ Yearbook, London: A & C Black, 7th revised edition 2014, pp.480, ISBN: 1408195127

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Communicating in Style

June 30, 2009 by Roy Johnson

how to present text and data for publication

This is a style guide for writers who have produced the basic text but who need help laying it out effectively on the page – or on screen. It will be of particular interest to technical writers and those dealing with business documentation. Communicating in Style covers the basics of document design such as headings and subheadings; how to present dates, times, and email addresses; and how best to control spacing, indentation and margins to create effective pages.

There are lots of small but important details: acronyms first, followed by the full version; no full stops after contractions; headings closer to body text which follows than that which precedes. He also suggests that abbreviations should be explained anew in each chapter of a book – especially if they deal with different topics. Yateendra Joshi is good on the punctuation and spacing of lists; the kerning of small caps; (symbols have no plurals); and how to use the numeric keypad to produce special symbols and characters.

On tables there’s lots of good advice on alignment in columns and rows to simplify and clarify the presentation of data. Like Edward Tufte he believes in reducing any unnecessary lines, rules, and ‘chart junk’.

He deals with questions such as ‘Is the symbol for hour ‘h’ or ‘hr’?’ and ‘Are thousands separated by commas or with a space?’ plus lots of details on abbreviations, acronyms, contractions, and symbols.

There’s a section on OHP and PowerPoint presentations and how to lay out the display for maximum effectiveness; how to submit manuscripts to journals; and how to integrate charts, diagrams, maps, and photographs into documents; citing and referencing sources of information, including web pages and electronic documents.

The feature of the book I liked best was the use of quotations from other well-known style guides to illustrate the main points of his arguments. These are placed on almost every left-hand page, along with a picture of the jacket cover and bibliographic details of the book itself.

I can confirm his claim that the book has been extensively field-tested with earlier drafts. Many versions have been made available to the Information Design email discussion group in the past couple of years.

He finishes off with advice on spelling, fonts, and formats for postal addresses and telephone numbers. This is in fact very detailed and sophisticated advice on the presentation of information on screen and page. It encourages us all to be more attentive.

It’s good to see that this book has now found its way to Amazon.co.uk – but you might find it difficult to locate elsewhere. Be persistent however: it’s well worth the effort.

Buy the book at Amazon UK

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Yateendra Joshi, Communicating in Style, New Delhi: The Energy and Resources Institute, 2003, pp.250, ISBN: 8179930165

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Content: Copyright and DRM

December 2, 2009 by Roy Johnson

Selected Essays on Technology, Creativity, Copyright, and the Future of the Future

Cory Doctorow is a young Canadian freelance writer and web entrepreneur who lives in London. He’s an editor of Boing-Boing and former director of the Electronic Frontier Foundation; he writes science fiction novels, and he gives his work away free of charge – yet makes a living from his writing. How can it be done? That’s one of the things he explains here. Content: Copyright and DRM is a collection of speeches, essays, and articles he has produced in the last few years, proselytising in favour of open source software, against digital rights management (DRM) systems, against censorship, on copyright, and in favour of the free exchange of information, unhindered by state controls or commercial prohibitions.

At their most fervent, his arguments come across like those of a students’ union activist – but he’s brave. He speaks against Digital Rights Management (DRM) to an audience at Microsoft. The reason he’s a successful journalist is that he understands new media technology, and he has a gift for wrapping up his arguments in a vivid and succinct manner:

Books are good at being paperwhite, high-resolution, low-infrastructure, cheap and disposable. Ebooks are good at being everywhere in the world at the same time for free in a form that is so malleable that you can just pastebomb it into your IM session or turn it into a page-a-day mailing list.

He has a racy and amusing journalistic style. He writes in short, almost epigrammatic statements with a no-holds-barred attitude to any potential opposition.

As Paris Hilton, the Church of Scientology, and the King of Thailand have discovered, taking a piece of [embarrassing] information off the Internet is like getting food colouring out of a swimming pool. Good luck with that.

Some of the items are quite short – quick reprints of web pages from the Guardian technology section – but they are all pertinent to the issues of creativity and new media. Why for example does the best eCommerce site in the world (Amazon) want to control what you do with your Kindle downloads? Doctorow argues that these are short-sighted policies which prevent the spread of information and the creation of new developments.

He’s gung-ho about the business of eBooks and eCommerce. He makes his books available free as downloads on the Internet, confident that this will result in more sales of the printed book. There’s no actual proof that it results in more sales – but he’s happy with the results, and so is his publisher, and the publicity gives him income from other sources, such as journalism and speaking engagements.

Having said that, more than 300,000 copies of his first novel were downloaded for free, resulting in 10,000 printed books sold. As he argues, that’s like thirty people picking up the book and looking at it in a bookstore for every one who made a purchase. But the thirty pickups cost almost nothing, and I think many authors would be very happy with sales of ten thousand.

[It should be remembered that the average full time writer makes approximately £3,000-5,000 a year – and if you look at that in terms of a forty hour week, it’s less than £2.50 per hour.]

The sheer range of his subjects is truly impressive. There’s a chilling insider report from a committee discussing DRM, an essay on a sub-genre of science fiction writing called fanfic, and even a satirical piece calling into question the limitations of meta-data.

He’s at his strongest on the subject of copyright – and that includes the rights of the person who buys the book, the film, or the MP3 music file. The author has the right to be paid for selling it to you, but you have the right to do with it (almost) whatever you wish.

He has any number of interesting things to say about the nature of eBooks – from their apparent problems, their multiple formats, and their malleability, to the issues surrounding copyright. And the encouraging thing is that he writes not just in theory but as a working writer who is exploring the eBook business and what it can do – for both authors and readers.

If you want to know what’s happening at the sharp end of digital publication and new ideas about the relationships between authors and their readers – do yourself a favour and listen to what he has to say. You might not agree with it all, but it will give you plenty to be thinking about.

Buy the book at Amazon UK

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Cory Doctorow, Content: Selected Essays on Technology, Creativity, Copyright, and the Future of the Future, San Francisco: Tachyon Publications, 2008, pp.213, ISBN: 1892391813

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Creating eBooks

May 31, 2009 by Roy Johnson

complete guide to e-book publishing – on a budget

Creating eBooks offers distinct advantages to writers. You can publish whatever you wish; it doesn’t cost much; you can start small; there are no printing, storage, or postage costs; and you can control the whole process from your back bedroom. It’s true that there are also problems of which format to choose and what to do about copying, but technical solutions to these problems are emerging rapidly. Chris Van Buren and Jeff Cogswell address all these issues, and provide you with all the information you need to make a start.

They include a survey of the e-publishing business; planning and creating an e-book; getting the book published; finance and copyright; and a selection of personal success stories. The variety of e-book readers and file formats is explored fully, giving a reasonably even-handed account of the advantages and drawbacks of each one. They cover GlassBook, Acrobat, Rocketbook, and Softbook, as well as Microsoft’s Reader which has caught up after a late start.

They also discuss print on demand (POD) in a lot of detail, pointing out that some authors even give away their e-books, calculating that it will create a demand for sales of the print version. En passant they point out that despite all the obvious novelties in e-books, the most commercially successful business models are those which are gradually merging with traditional book publishing.

They also give a detailed account of how the new e-publishing industry works, and how important it is for authors and publishers to know about such things as digital object identifiers (DOI) and meta-data descriptions. The importance of XML becomes apparent at this point. Describing data in a general, universal language makes it more useable, re-useable, and transferable from one form to another.

Why is XML important? Because this is the manner in which electronic books will be described in the future. The truth is that writing e-books is relatively easy. This part of the process involves skills many people already possess. It’s the promotion and marketing of them which is difficult – and will be new to most folk.

They describe all the options and methods of copyright, encryption-protection, and digital rights – then they suggest that we wait and see. Their argument is that we are more frightened of people swapping free copies than we need to be.

One of the more interesting features of the advice they give is that it’s suitable either for individuals with just one book to market, or for people who might wish to set up as publishers, ready to promote several titles (which they argue can be done almost as easily as one).

You will also learn a lot about the economics and business practices of the traditional book publishing trade – on which so much of the e-book world is based. There are also in-depth tutorials on copyright and the small print of writer-publisher contracts.

As usual with the excellent Topfloor ‘Poor Richard’ series, every chapter is packed with recommendations for online resources – many of which are low-budget or free.

There’s also a useful list of e-book publishers and the literary genres they handle. Anybody who is interested in the e-book phenomenon – whether as writer, publisher, or both – needs to understand the issues discussed here.

Buy the book at Amazon UK

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Chris Van Buren and Jeff Cogswell, Poor Richard’s Creating E-Books, Lakewood (CO): Topfloor Publishing, 2001, pp.317, ISBN: 1930082029

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Creative Web Writing

June 15, 2009 by Roy Johnson

guide to online possibilities for creative writers

Creative Web Writing is Jane Dorner’s latest book which examines the skills you need if you want to put your writing onto the Internet. Her emphasis is on creative writing. She is speaking to those people who have been creating poems and stories in their back rooms and getting nowhere. If you realise that the Internet presents lots of new possibilities, this is her explanation of how it works and what those possibilities are.

She covers collaborative story-telling, research online, interactivity and flexible text, as well as the nuts and bolts of styling for screen reading. Most importantly, she explains the range of new markets, new technologies, and how to apply them. Creative genres are covered, including autobiography, poetry, broadcasting, screen-writing and writing for children. There’s also a very useful survey of the various delivery methods and payments for eBooks.

This is one of the most popular methods for aspiring authors to reach new readers. This section will be required reading if you are thinking of venturing into this world.

She also describes how to look carefully at contracts, how to submit your writing to an electronic publisher, and how to deal with Print on demand (POD) outlets.

The central part of the book deals with new forms of writing using Web technologies. This is one field in which she has clearly done her homework. She shows examples of writing in the form of Blogs (Web-logs) email (epistolary) narratives, fictions illuminated by graphics, the weird world of MUDs and MOOs, Flash-animated writing, and phonetic poetry.

Then she confronts the central problem for all writers working in a hypertext environment – the conflict between traditional linear story-telling and the random, fragmented, interactive experiences which the Web makes possible. The answer is, there’s no easy answer.

Computer games she sees as a powerful paradigm for new story-telling, with additional possibilities offered by SMS messaging via mobile phones, and Big Brother type interactive radio and TV programmes.

She also provides some useful tips on writing style [Keep it short – Get to the point] some interesting notes on copyright in relation to hyperlinking; and there are plenty of useful listings. Software for self-publishing, story-generation, and storyboarding. Writing courses, experimental writers and writing groups, and most useful of all – details of eBook publishers and what they pay.

And by the way, if you’ve not had a lot of success with traditional publishers – don’t worry too much. She explains why the market works against new writers and anything experimental. Read what she has to say, and you might not become rich and famous – but you’ll realise that it is possible to put your work before the digital public.

Buy the book at Amazon UK

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Jane Dorner, Creative Web Writing, London: A & C Black, 2002, pp.166, ISBN: 0713658541

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Desktop publishing terms – a glossary

September 15, 2009 by Roy Johnson

the language of word-processing and DTP

Desktop publishing terms

Attributes
Attributes are the stylistic properties of an object. Attributes of text include size, case, boldness. Attributes of graphics include line thickness, fill colour and line colour. A set of attributes applied to an object is called a style.

Backup
A duplicate of electronic files (programs. data or operating systems). It is available in place of the original in case of corruption/loss/availability problems. A wise person creates backups frequently.

Base line
The imaginary line that characters rest on in a line of text (see also line spacing).

Bit Map Image
A dot matrix image where each dot is represented by one bit in the digital memory. Complex images are built up using these dots. Resolution of about 300 dots per inch may require approximately I Mbyte for a complete A4 page.

Body text
The main text in a document, in distinction from headlines and captions.

Bold
In printing, a heavier version of a particular typeface. An enhancement of the text.

Bubble jet printer
Generically applied brand name for an Ink Jet Printer.

Bullet
In printing, a graphic symbol usually in the form of a large dot marking the commencement of a new paragraph. Used to attract the reader’s attention.

Byte
A byte is 8 bits. The storage capacity of computers (ROM and RAM) and disks is generally given in kilobytes, (1024 bytes), megabytes or gigabytes. Approximately one byte is required to store one character.

Caption
Text placed under an illustration to describe it.

CD-ROM
A way of distributing programs and data on a disk very like an audio CD which allows large amounts of storage and is very portable. ROM indicates data can be copied from the CD but that the contents cannot be changed or deleted. In DTP this media is particularly useful for Font and Clip-Art libraries.

Central Processing Unit [CPU]
This term is used variously to describe the base unit of the computer system or the main chip within it.

Character
A symbol used in a writing system. In most western languages the letters A to Z, a to z, 0 to 9 and punctuation characters such as : ; , ? etc.

Clip-Art
Pictures of general use which are provided in a library for easy inclusion in publications. Clip art libraries are usually provided without copyright restrictions.

Clipboard
A temporary storage area in computer memory to which objects are cut or copied and from which they can be posted directly into a position into a page or a DTP work area. The clipboard holds one object at a time.

Copy
(1) To reproduce an object by placing it into the clipboard then pasting it elsewhere in the same publication or into a document belonging to another program.
(2) To reproduce a file by renaming it or placing it on another drive or directory. Often done as a form of data security. [See Backup.]

Copyright
The exclusive rights to, and control of, the reproduction, sales, copying or distribution of creative works of art. music, literature or coded programs for computing.

Corruption
The inadvertent destruction of electronic data which causes data received or read to differ from that transmitted or originally recorded.

Crop
To cut the edges of an illustration to fit in a given space or to show a particular detail.

Cut
In electronic text or graphic production, the transfer of objects from one file to a temporary storage area in memory called the clipboard from where they can be pasted into a different page, file or into the DTP work area.

Default
An option that is used automatically unless an alternative is specified. For example a default font of Times New Roman 12 is very common.

Directory (or Folder)
A software division of a disk, usually used to keep similar files together, rather in the manner of a drawer in a filing cabinet. A disk may contain many directories. A directory often contains several other directories called sub-directories.

Digital camera
A camera which stores images as digital information rather than on photographic film. This allows images to be easily displayed and edited on computer.

Disk
In computing, a thin disk coated with magnet material, on which information can be recorded. Sometimes spelled disc.

Dot matrix
Usually applied to printer and screen output devices which make up character/images from a matrix of dots. Quality depends on dot density and size. (See also resolution). Historically a type of printer that used inky ribbons and mechanical contact.

Draft
(1) A rough layout of a page, document or publication.
(2) Used to describe print quality – particularly with respect to dot matrix printers, where draft quality is synonymous with poor quality but high speed output.

EPS
Encapsulated postscript, a very versatile file format used for sending files to commercial printers, and thus avoiding the cost of typesetting. [See postscript.]

File
An organised and structured collection of information. In computing it is the basic unit of stored or accessible user data held in auxiliary storage. Programs as well as data are held in file format.

File names
The names used by the Operating system to identify files. Two files cannot have the same name and occupy the same storage location on a disk.

File type (or extension)
The part of the filename which indicates which program created it, and therefore which system it is written in. This is essential information in DTP which is very concerned with file transfer. Typical file types are DOC (for a word processor document) and BMP (for Bitmap image). Some Operating Systems do not always display file types, but will have the facility to do so.

Floppy disk
A thin portable plastic disk usually 3.5″ in diameter on which electronic files can be recorded. Typically holds over I Megabyte of data.

Folder
See Directory.

Font
A complete collection of letters, punctuation marks, numbers, and special characters with a consistent and identical typeface, weight (Roman or bold), posture (upright or italic) and font size.

Technically, font still refers to one complete set of characters in a given typeface, weight, and size, such as Helvetica italic 12 – but the terms has come to be used interchangably for refering to typefaces or font families.

Footer
Information that appears at the bottom of every page (within the normal bottom margin) of a document – for instance, page number. (See also Header)

Format
(1) The system used for storing a file on disk. Different programs use different methods of recording identical information.
(2) The layout and arrangement of tracks and sectors on a disk.
(3) Sometimes also applied to the layout or arrangement of graphics and/or text on a page or screen.

Gigabyte
About a thousand megabytes.

Global
Relating to anything in computing that extends over the whole system. For example, a ‘global search and replace’ means that any occurrence of a specified word will be found, and replaced by another specified word.

Graphic
In computing, the presentation of information which is not in character form. Picture information as distinct from textual. Some characters may be constructed in graphic form, these are considered to be graphics.

Greeking
The use of dummy text that looks like Greek script and is used to give an impression of the appearance of the finished document. This is used to make it easy to judge the overall appearance of a document without being distracted by the meaning of the text.

Guide (in DTP)
A non-printing line used to aid the positioning of text or graphics.

Gutter
The space between columns of text on a page.

Hard disk
An auxiliary storage device able to store very large quantities of data that is usually mounted inside the System unit. Typically holds greater than I Gigabyte of data.

Header
Information that appears at the top of every page (within the normal top margin) of a document – for instance, the title of a report, or page number. (See also Footer)

Import
Bring an object (graphic or text) into a DTP page.

Indent
The position of text in from the margin.

Ink jet printer
A non-impact printer which prints by spraying a finely controlled jet of ink from a nozzle onto paper. The electrically charged ink droplets are moved by electrical fields to form the characters in dot matrix form.

Input device
A unit of hardware from which the computer reads data.

Inter-line spacing
Space between lines in a paragraph. (See also leading.)

Internet
A system of connecting computers together via telephone lines managed by network management computers. Enables transmission of data around the globe, and is a rich source of graphic material.

Intranet
A communicating system of computers that is theoretically confined to one place – in an organisation, or even a single office.

Italic
A typeface variation in which letters slope forward.

Justification
To format text so that lines are of equal length producing vertical columns of space at the left and right margins. Spaces between words are enlarged so that text characters always touch both left and right margins.

Kerning
The space between characters. Now used to define proportional spacing between characters which is dependent upon the character width.

Landscape
Describes the paper orientation – in this case the width is greater than the height and so often referred to as wide. (See Portrait.)

Laser printer
A non-impact printer which uses a laser beam and toner applied to paper to produce fast, quiet, high density (typically 75 to 1600 dpi or greater) dot matrix images.

Leading
The distance in points between lines of text – pronounced as in ‘ledd-ing’ (see also Inter-line spacing.)

Line spacing
(See Inter-line spacing.)

Logo
A visual image used as a company trade mark or instead of the company name.

Lowercase
The set of 26 characters ‘a’ to ‘z’. Not capital (uppercase) characters.

Master page
A page which contains objects (such as headers, page numbers or borders) which will be reproduced on every other page of a document.

Megabyte
About a thousand kilobytes (actually, 1,048,576 bytes)

Network
Computers connected together for the purpose of sharing resources and communication.

Non proportional spacing
Fonts in which letter spacing which does not vary for different width of character. Rarely used except in tables and text processing assessments where it gives the appearance of work produced on a manual typewriter.

Object
A graphic or piece of text treated as a single item. Word processing treats text as a set of characters. DTP usually treats text as an object.

OCR (Optical Character Recognition)
Software which converts pictures of, printed text (acquired by a scanner) into an text file for further editing or formatting.

Operating system (OS)
Programs which run the computer, and without which the computer would not work. The OS allows the programs we use to run. The various Windows, Mac System7 and its successors and the various OS2 products may all be considered operating systems.

Orphan
The first line of a paragraph appearing by itself at the bottom of a page as the last line of the page.

Output device
A device to which the computer writes data. Often converts the data into a human readable form. A printer is an output device.

Pagination
The process of defining where page breaks will occur. Involves setting page length, size or number of lines and, where required, the setting of page numbering.

Paragraph
A piece of text terminated by a hard return. Thus a title or a heading can be a paragraph.

Paste
A command which transfers an object from the clipboard into the DTP work area.

Pitch
The measure of horizontal character spacing. Now very rarely used outside of typing classes the word is a contraction of ‘per inch’ and assumes every character, be it a W or an 1. is of the same width.

Pixel
The smallest addressable point on a VDU. One pixel is one of the dots forming the dot matrix on the screen of a VDU. The commonest monitors use a 640 by 480 pixel grid.

Plotter
A mechanical device which produces printout using vector or co-ordinate graphics often by using a pen moved about on rails.

Point size
A measurement of the size of type; one point is equal to one-seventy-second of an inch. On systems that use millimetres 3 points to one rnillimetre is a useful approximation.

Portrait
A piece of paper, an image or page which is turned so that the height is greater than the width. Often simply called tall.

Postscript
A print description language used as a way of communicating with printers that is not dependent on program, operating system or model of computer. Desk Top Publishing can produce EPS (encapsulated postscript) files on disks which can then be sent to high volume print companies, thereby saving the expense of typesetting and allowing the small system user access to professional quality publication.

Property
The stylistic features of an object. (See also Attribute.)

Proof reading
Checking text in detail for errors.

Proportional spacing
Characters are allocated horizontal spacing in proportion to their size, thus an ‘m’ would have more space than an ‘i’. Most fonts are of this type. (See also non-proportional spacing.)

Publication
The product of a DTP program. That is, a completed work for sale or distribution. Also applied to a work in progress.

Overzoom
A zoom setting of greater than 100%. Used for accurate placement of objects and working with small details.

RAM (Random Access Memory.)
The part of a computer’s memory in which information is stored. RAM is volatile; its contents are lost when power is removed.

Resolution
The amount of detail visible in any display or copy. Most computer system output devices produce images from a matrix of small dots. Resolution then depends on the size and number of dots per unit length or area.

ROM (Read Only Memory)
Memory which can be read repeatedly, but cannot be changed. ROM is non-volatile, its contents are retained when power is switched off. (See CD-ROM)

Rulers
Guides on screen display to enable accurate measurements.

Sans serif
Characters which do not have serifs. (Sans is French for ‘without’).

Scale
The ratio between something real and the represented image of it. For example a scale of 1:4 represents something a quarter of its original size.

Scanner
A device which reads (in dot matrix form) a document and can reproduce it as a bit map on an electronic file. Scanners may be handheld, suitable for scanning small amounts of text or small graphics, or Flatbed, which usually take a single sheet of A4 paper. Monochrome and colour versions are available. Colour is more expensive. (See OCR)

Search and replace
A facility whereby a specified sequence of characters can be located and replaced by another sequence.

Serif
The short cross lines at the end of characters. These are intended to make letters more easily recognized and text easier to read.

Spellchecker
A facility that reads text and compares it with a word bank, querying any words it does not recognize. Very useful for the detection of typing errors.

Storage device
A device from which the computer reads data, and to which the computer writes data. Therefore an input/output device. Most often a disk drive, either local or on a network.

Stylesheet
A list of standard type styles which can be applied to paragraphs in a publication. This feature of DTP allows consistent layout and presentation.

System unit
The main unit of a computer system into which peripherals are connected. Sometimes called the CPU.

Text editor A simple word processor with limited facilities.

Text wrap
A feature whereby text flows round a graphic object. Wrap can be set off, so text flows over the object, square, so that it forms a rectangular frame, or set to follow the contours of the object.

Typeface
(See Font)

Typestyle
A defined and named set of attributes which can be applied to text objects.

Uppercase
The set of 26 characters ‘A’ to ‘Z’. THIS IS UPPERCASE (not lowercase).

VDU (Visual Display Unit)
Also called monitor or screen. An output device on which text or graphics is displayed in dot matrix form.

Zoom
The feature of a system which varies the size of the screen display of a publication. These setting between 400% (4 times actual size) and 10% (a tenth of actual size)

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Digital Magazine Design

June 27, 2009 by Roy Johnson

magazine design principles – plus practical examples

Digital Magazine Design is a guide to computer-based graphic design principles based on modern magazine production and its requirements. The manual provides detailed descriptions of all the necessary rules of design, and uses these rules to cast a critical eye over a selection of contemporary high-street magazines. It starts off by emphasising the need for understanding basic interface metaphors. If we know our way around one desktop, we can usually work out how to find our way round another. The same is true of print publications.

There is a convention to the order of items in a magazine of which casual readers are often unaware. Then Paul Honeywell goes through the elements of page design – using grids to structure graphics and text; controlling the density and appearance of the text by using line-spacing, hyphenation, and tracking. There’s also quite a lot of technical detail pertaining to colour mixing and the use of images.

A couple of chapters deal with the details of digital type design – though more illustrations would have been useful in demonstrating the issues at point here. There’s also advice on using a bureau when it is appropriate to outsource work. This goes into the details of file types, pre-press document checks, and keeping an accurate account of work flow.

The second part demonstrates how the tools of design can be applied to the
analysis and practice of contemporary magazine design. It’s a collection of case studies – ranging from Hi-Fi News, Kerrang!, She, and Empire, to Classic FM magazine.

These cover analysis of magazine design, with before and after accounts of layout and typography – complete with effects on sales and readership. There’s a lot of description here, where an illustration would have been far more effective.

These are post-graduate projects – revealed in the use of academic signposting (‘This essay aims to closely analyse …’) – which might easily have been edited out. This could easily be done if the book ever goes to a second edition.

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Paul Honeywell and Daniel Carpenter, Digital Magazine Design, Bristol: Intellect, 2003, pp.160, ISBN: 1841500860

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dot-font: talking about design

August 10, 2010 by Roy Johnson

essays on design, typography, and bibliography

John Berry is the former editor and publisher of U&lc (Upper and lower case) the prestigious and influential typographical journal, and he has won awards for his book designs. (Lowercase) dot-font is a collection of short articles on graphic design he wrote for the portal web site Creativepro.com. I first came across this book when it was announced that, in common with many other authors in the digital age, John Berry was giving the book away free of charge as a PDF download. Why not re-cycle your own work and give it away free? This was the new economics

I grabbed a copy, saw it was an attractive production, and immediately ordered a printed version from Amazon. By the time I had finished reading the first few chapters, I also ordered its sister production dot-font: Talking About Fonts. The original articles were basically his responses to exhibitions, lectures, and presentations he had attended. It sometimes feels a little odd to be reading about an event that took place some years ago and cannot be recalled. But his analyses and observations are those of a seasoned practitioner, and they retain their original value. Similarly, the formula of reproducing web essays as a printed book is quite successful. The original pages contained web links: those are missing here, but the structure remains, as well as illustrative graphics in the form of marginal thumbnails.

We get a lively introductions to design theorist Rick Poyner, then French book designer Massin, and a comparison of the signage in the underground rail systems of New York, Paris, and London.

There are a couple of chapters on the design and typography of American government ballot papers. These are offered as examples of bad design which have led to several disputed elections. So design really does have very practical consequences in the real world.

The central section of this collection comprises three chapters on book design and typography – from the shape and layout of the printed page, through the many choices that confront designers for presenting body text, even through to such details as the manner in which titles can appear on the spine of a book.

It’s a beautifully designed and illustrated production in its own right. The text is set in MVB Verdigris, the display in HTF Whitney, and there are generous page margins. Yet it’s not just a glamorous design portfolio: John Berry digs into some fundamental issues of design theory. It’s a book that is pleasing to the eye – but also one that will make you think.

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John D. Berry, dot-font: talking about design, New York: Mark Batty Publishers, 2006, pp.128, ISBN: 0977282716

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E-mail Publishing

July 14, 2009 by Roy Johnson

complete guide to electronic publishing on a budget

Lots of people now have websites, but are they reaching lots of customers? In the main – no. And the reason? Well, how does anybody know a site exists? Why should they go there when there are lots of others doing the same thing? And who’s got the time anyway? Chris Pirillo argues that e-mail can be a more effective way of reaching customers than the Web. And he might be right. Many people pin all their hopes on a few HTML pages stuck up on a server (which he describes as being like opening a hamburger stand in a dead-end street). On the other hand, almost everybody reads their e-mail, so why not use it as a vehicle for publishing instead?

Some of the more popular e-mail newsletters have 200-400,000 regular subscribers. He outlines the possibilities – discussion groups, bulletins, and announcement lists – but it’s the free e-mail newsletter which is at the heart of this book. He takes you through all the technicalities of how to run one. ISP registration; mailing programs; list management software [it’s still possible to do most of this free, by the way] subscribing and unsubscribing; and how to deal with bounced messages and address changes. The approach is direct, there’s a reassuring tone, and his advice is based on first-hand experience – which follows the very practical approach of these guides from TopFloor.

This is most definitely not a get-rich-quick manual. In fact many of the successful ventures he describes don’t make any money from their newsletters – though they might from associated activity, such as consultancies and advertising. In fact the odd thing, as he observes, is that there might be a case for creating a website which compliments a newsletter.

The latter part of the book is a series of essays by other successful newsletter entrepreneurs: Peter Kent, founder of TopFloor publishing; Adam Boettiger who describes running a discussion list; Fred Langa who bravely reveals the nightmare of running a list during a series of recursive mailbounce loops; and Randy Cassingham, who made his newsletter This Is True into a full time job:

Everybody thought I was crazy; they didn’t see how I could make money by giving my column away for free over the Internet. I replied that I ought to be able to quit my day job in two years, and then went home that night an expanded my notes into a business plan. That plan has remained virtually unchanged and, virtually two years to the day later, I quit my day job, moved to Colorado, and went to work full time on This is True.

There are also several useful appendices: list service providers (Lyris is the current favourite); mailing list software (LISTSERV, Majordomo); resources for electronic publishing; e-mail programs; mailing list e-mail commands (such as unsubscribing and requesting a weekly digest of messages); and fifty golden tips for e-mail publishers.

He’s gung-ho, but doesn’t hide the fact that it’s all a lot of hard work. However, if you follow his instructions, you could be up and running in a few days. But what happens if your newsletter is so successful that the technical management of it becomes a pain? Answer – subscribe to a list management service. He gives a comprehensive list of questions a potential subscriber should be prepared to ask in making a selection.

So although the book appears to be targeted on a small audience, it is one which might expand rapidly as soon as people wake up to the fact that e-mail is what he calls the ‘undiscovered form of electronic commerce’. This is an excellent addition to the best-selling series of TopFloor’s ‘Poor Richard’ guides to digital enterprise.

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Chris Pirillo, Poor Richard’s E-mail Publishing: Creating Newsletters, Bulletins, Discussion Groups, and Other Powerful Communication Tools, Colorado: TopFloor, 1999, pp.334, ISBN: 0966103254

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a selection of resources + how to get started

best-selling guide to publishers, agents, and outlets

how to present text and data for publication

Selected Essays on Technology, Creativity, Copyright, and the Future of the Future

complete guide to e-book publishing – on a budget

guide to online possibilities for creative writers

the language of word-processing and DTP

Desktop publishing terms

magazine design principles – plus practical examples

essays on design, typography, and bibliography

complete guide to electronic publishing on a budget

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