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Blogging – publish your writing

October 1, 2009 by Roy Johnson

a selection of resources + how to get started

If you want to try the latest thing in Net publishing, it’s called Blogging. A Blog (short for Web Log) is usually a combination of a personal diary, links to items of interest on the Internet, a commentary on them, plus personal thoughts and essays. It is a form of self-publishing, and because you can write whatever you wish is very popular with authors who have strong and unorthodox opinions.

Blogging began as a medium for Web-based personal diaries, and most people still use it for this purpose. But some bloggers have started to develop the medium for what is essentially self-publishing. They might post notes reflecting briefly on a topic or discuss it with other bloggers, but they also upload essays, articles, or opinion pieces which count as serious pieces of journalism, expressing ideas and points of view which might not be available elsewhere.

The mainstream media (MSM) made fun of blogging when it first appeared – but now they can’t get enough of it. Newspapers, radio and TV stations, and magazines of all kinds have their own blogs – and they can’t get enough user-generated content either. That’s writing done by you and me, which they don’t have to pay for.

Some bloggers with access to popular information have suddenly found their hobby has been transformed into a thriving business. Paul Staines’ Guido Fawkes started as an amateur political gossip blog, but now gets 2 million visitors a month and makes him a full time living via advertising. Ric Turner’s Blue Moon did the same thing for supporters of Manchester City FC.

In fact the latest generation of bloggers at the time of writing are uploading digital photographs, video clips, and audio files – which have spawned the term podcasting. It’s also free and easy to do. You simply add your own text into a ready-made form and press the SEND button.

Essential BloggingEssential Blogging offers a tour of the best blogging sites, how to upload and maintain your pages, and how to configure the options to get the best effects. A series of chapters, clearly written by enthusiasts, takes you through which Blog sites and software are available – from Blogger, Radio Userland (free software), Moveable Type, WordPress, and Blosxom. Some of these have developed rapidly beyond mere blogging tools into small-scale content management systems.

Are you likely to make an income from all this? Not directly – but there are all sorts of possible spin-offs. Lots of bloggers sign up as affiliates to Amazon, Google, and other commercial sites. They earn a small residual income from sending potential customers to buy books and software. Click one of the Amazon ads on this page, and you’ll see how it works.

There’s also the possibility of micro-payments. This is a system in which people are prepared to pay a small amount for downloading an article of interest. There’s still some resistance to this idea, but it’s now fairly common in downloading music files – so it might catch on.

 

Blogging GeniusBlogging: Genius Strategies for Instant Web Content Biz Stone covers most of these new possibilities in his book. He shows how to log onto the most popular site of all – Blogger – and establish your Web presence. Then he shows you how to add colour, text manipulation, and layout variety to your pages, then on to the serious business of making money.

There’s a chapter on arranging archives of your blogs, which can be done on a weekly or monthly basis. He also shows you how you can increase traffic to your blog. This text shows how to turn your home page into a microportal with fresh content to keep your readers coming back.

There are now all sorts of blogging support and development services springing up as the number of bloggers gets bigger and bigger. These range from online tutorials which will show you how to get set up — try BlogBasics — to tracking and site visitor statistics — try BlogFlux. And just to repeat the point yet again — it’s all free. If you want to see our blog, go to mantex.blogspot.com

 

The Weblog HandbookThe Weblog Handbook Rebecca Blood’s book is for anyone who has ever thought about starting a Weblog but isn’t sure how to post, where to find links, or even where to go to register. She certainly knows what she’s talking about, as you can see if you look at her own blog at RebeccaBlood.net.

She blogs regularly on topics which range from food and knitting to political activism and blogging itself. The Weblog Handbook is a clear and concise guide to everything you need to know about the phenomenon that is exploding on the Web. She expertly guides the reader through the whole process of starting and maintaining a Weblog and answers any questions that might pop up along the way, such as the elements of good Weblog design and how to find free hosting.

 

Blogging for DummiesBlogging for Dummies Brad Hill’s advice is aimed at getting you up and running as quickly as possible – though he begins with what blogs are – and what they are not. He explains the different types of blogs, and how and why they are different from web sites. The good thing is that he looks at all the options and draws up comparison charts which show the features, cost, and options offered by the various providers and software programs.

 

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© Roy Johnson 2009


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Filed Under: How-to guides, Journalism, Publishing, Writing Skills Tagged With: Blogging, Blogging for Dummies, Journalism, Publishing, The Weblog Handbook, Writing skills

Blogging for Dummies

June 27, 2009 by Roy Johnson

set up, publish, and maintain a blog that draws readers

The blog trackers at Technorati now reckon there are 450 million blogs in existence, and new ones are being created at the rate of one per second – that’s 86,400 per day. It’s an unprecedented opportunity for people to broadcast their thoughts and observations – and it’s completely free. So where do you start? Brad Hill’s advice in Blogging for Dummies is aimed at getting you up and running as quickly as possible – though he begins with what blogs are – and what they are not.

Blogging for Dummies He explains the different types of blogs, and how and why they are different from web sites. The good thing is that he looks at all the options and draws up comparison charts which show the features, cost, and options offered by the various providers and software programs. This includes popular features such as the ability to display adverts and upload photos.

First he covers MSN Spaces and Yahoo 360 – both of which combine written blogs with lots of picture uploading features. Each step of the process is illustrated with screenshots – so you can follow his instructions and have something online within a few minutes.

Next comes the ubiquitous Blogger (which I use at Mantex) where he points to two disadvantages. One is that you see their templates everywhere, and the other is that Blogger forces you to edit your template code by hand if you wish to personalise your pages.

However, Blogger lets you do so many other things that its benefits outweigh the disadvantages. You can create audio blog entries (podcasting) and send photo postings from your mobile phone (moblogging). Then he does the same thing for TypePad, another popular blog service.

Unlike the other blogging manuals I have read and reviewed he takes on the crucial issue of blogging frequency. If you want a regular readership, you have to maintain regular postings.

Then comes the more complex option of installing blogging software on your own hard disk. This gives you more control, but more technical responsibility and expense. If you go down this route you are basically controlling your own blog from your hard disk, but it’s running from your blog provider’s server. This is an option for the more ambitious or technically gifted, but he gives you plenty of support and talks you through Moveable Type, WordPress, and Radio Userland.

His latter chapters deal with what he calls ‘Total Blog Immersion’ – that is, the techniques you need if you want to take blogging seriously, as many people now do. He explains RSS feeds, which help you to syndicate your blog content; making money from your blog by including adverts; and setting up the two most popular recent spinoffs, audio-blogging and photo-blogging.

So it’s not really just for Dummies at all. He covers the whole issue of blogging – from beginners to quite advanced users. The style is friendly and chatty – though you have to put up with a few lame jokes which are part of the Dummies house style.

But the main efficacy of his approach has already been proved to me. A friend of mine who read the book and followed its advice has recently gone quite quickly from novice to blogger to someone quoted in the national press. Now that’s not bad going.

© Roy Johnson 2006

Blogging for Dummies   Buy the book at Amazon UK

Blogging for Dummies   Buy the book at Amazon US


Brad Hill, Blogging for Dummies, Indianapolis: IN, Wiley, 2006, pp.367, ISBN: 0471770841


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Blogging genius strategies

July 19, 2009 by Roy Johnson

web log writing techniques and software

Web logging, known as blogging, is an easy way of updating a web page via a browser without the hassle of launching an FTP client or HTML editor. Some people claim that the blog is an entirely new form of communication – and Biz Stone is one of them. Blogging genius strategies is written from the perspective of a breathless young enthusiast, and yet the guidance he offers is perfectly sound and well organised. He starts off by telling you how to establish your blog – which is what most people will want. He shows how to log onto the most popular site of all – Blogger – and establish your Web presence. It’s rather like the world of email and newsgroups ten years ago. (That’s about a hundred years in Internet terms.)

Blogging genius strategiesEveryone is posting their diaries, rants and raves, and creating gonzo journals with links to everything that’s hip. He gives an overview of major blog service providers – Blogger, Moveable Type, Diaryland, and Radio Userland. Then, assuming that you are keen to make your blog visually attractive, he throws in a little HTML coding advice. This shows you how to add colour, text manipulation, and layout variety to your pages.

In fact for the more adventurous he even goes as far as Cascading Style Sheets and JavaScripts – then on to the serious business of making money from your blog. How can this be done? Well, via micro-payment systems, affiliate programs such as Amazon’s, and even advertising – though I wouldn’t hold your breath on this last one.

There’s a chapter on arranging archives of your blogs, which can be done on a weekly or monthly basis. Then it’s on to group blogs, blogs which invite comments on themselves, and even corporate blogs.

You can add search engine features, and he also shows you how you can increase traffic to your blog. This goes from making connections at Google to trading links with like-minded bloggers. If that’s not enough, you can even syndicate your blog.

In the latest part of his advice the blog is elaborated and extended until it becomes, logically enough, a Web site. In fact he then goes on to discuss software applications which can download selected blogs you wish to read in the form of daily emails.

Since Biz Stone went on from writing this book to become one of the key players at Twitter – so he knows new media when he sees it. He takes the subject of blogging seriously, and leads you through all the basic elements to get you started, then on to the more advanced techniques which allow you to turn your blog into a modern communication art form. Why not start now – Its all free!

© Roy Johnson 2002

Blogging genius   Buy the book at Amazon UK

Blogging genius   Buy the book at Amazon US


Biz Stone, Blogging: Genius Strategies for Instant Web Content, Indianapolis (IN): New Riders, 2002, pp.309, ISBN: 0735712999


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Blogging, Citizenship, and Media

July 20, 2009 by Roy Johnson

When blogging first took off, the mainstream media (MSM) poo-poohed it, saying it was a fad that wouldn’t last. Next, they started lifting ideas and news from bloggers and quoting them without attribution. Nowadays all newspapers and broadcasters have their own featured blogs and urge their readers to supply copy. They have been turned around within about ten years. So citizen journalism, as Dan Gillmor called it, has arrived and only a fool would pretend otherwise any more.

Blogging, Citizenship, and MediaMark Tremayne’s collection of academic essays takes this fact as a starting point and looks at the current state of blogging as a cultural phenomenon. What are the facts, as revealed? Well – that the number of blogs continues to rise exponentially, that most have single authors, the majority of whom are adult males, the most popular feature political comment, and that only a small percentage generate comments from their readers.

It’s pointed out that most blogs are in the form of personal diaries, but unlike conventional personal records they are intended to be read by others. And indeed, readers can add their own responses in the form of comments.

Whilst traditional journalism provides individuals with pictures of a world they cannot experience firsthand … blogs operate in the opposite direction, broadcasting the pictures in our heads back to a worldwide audience.

Many of the early chapters are academic studies of blog postings and activity – mainly focused on US political blogs around the period of the 2004 elections and the invasion of Iraq. There’s a lot of technical data related to the way comparisons were made, and the language of discussion is rather abstract and heavily jargonised

Homophily theory underlies Sunstein’s (2000, 2002) work on hate group polarization and cybercascades theories within the Internet’s effect as deleterious to democracy because it enlarges fragmentation, insulation, and enclave deliberation.

It’s largely a sociology of Web use, the motivation of bloggers and blog readers, and the reliability of sources. The latter part of the collection deals with the impact of blogging on traditional journalism. Does the freedom of the press enshrined in the First Amendment apply to bloggers? And if not, why not?

There’s also an extended consideration of international jurisdiction in libel and defamation cases. Where should a case be brought – in the country where the offending material is downloaded for reading, or where it is stored on servers? The answer to this question seems to vary, depending on the case, the country, and the legislation. The same is true of copyright infringement cases, though the good news is that the costs of prosecuting across national boundaries are so high that individual bloggers are unlikely to be pursued.

The main thrust of the pro-blog argument is supplemented by a report of a citizen journalism project – MyMissourian.com – which set up a community blog in one month using free open source Mambo software. Within a year it had gone from online blog to supporting a print edition.

Mark Tremayne sums up all these issues and looks at the future of both blogging and traditional media. It’s obvious that individual bloggers won’t suddenly replace large-scale news-gathering organisations, but they might have significant impact at a local micro-news level. News organisations might start to invite citizen journalists to create content (as the Guardian is already doing on its in-house blogs ‘Comment is Free’).

There’s also a future for individuals in database journalism in which existing sources are mined for original analyses and comment. And the Wikipedia project proves that the combined efforts of individuals can add up to an overwhelming whole.

What’s certain is that the print and broadcast media are losing their traditional audience and power, the bloggers are gaining in strength and number, and journalism has a new force to be reckoned with.

© Roy Johnson 2007

Blogging, Citizenship, and Media   Buy the book at Amazon UK

Blogging, Citizenship, and Media   Buy the book at Amazon US


Mark Tremayne (ed) Blogging, Citizenship, and the Future of Media, London: Routledge, 2007, pp.287, ISBN: 0415979404


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Desmond MacCarthy biography

December 2, 2010 by Roy Johnson

journalist, literary critic, and raconteur

Desmond MacCarthy (full name Charles Otto Desmond MacCarthy) was born in Plymouth, Devon in 1877. He was educated at Eton College, the famous public (that is, private) school, and went on to Trinity College Cambridge in 1894. He became a close friend of G.E Moore, whose Principia Ethica had a profound influence on all those who went on to form the Bloomsbury Group.

Desmond MacCarthy

He was older than the cohort of Leonard Woolf, Clive Bell, Saxon Sydney-Turner, and Thoby Stephen who all arrived later in 1899 – but because of his close friendship with Moore he re-visited frequently and formed friendships with the younger network. He was also a friend of Henry James and Thomas Hardy.

He married Mary (Molly) Warre-Cornish in 1906 and the next year edited The New Quarterly. Roger Fry asked him to become the secretary for the first Post-Impressionist exhibition he organised at the Grafton Galleries in 1910 – an event which Virginia Woolf described as of such significance that it changed human character. This gave MacCarthy the opportunity to tour Europe, buying paintings by Van Gogh, Cezanne, and Matisse, who at that time were relatively unknown.

During the first world war he served as an ambulance driver in France and he also spent some time in Naval Intelligence. He started writing reviews for the New Statesman in 1917 and went on to become its editor from 1920 to 1927. He wrote a weekly column under the nom de plume of ‘Affable Hawk’. After leaving the New Statesman he went on to be editor of Life and Letters and later succeeded Edmund Gosse as senior literary critic on the Sunday Times.

Although he was a professional man of letters who published a great deal of criticism, he was celebrated in the Bloomsbury Group as a brilliant raconteur and a creative writer of great promise. However, the promise never resulted in the production of the great novel he was always threatening to write. His gifts as a speaker are illustrated by a famous incident from a meeting of the Memoir Club, at which Bloomsbury members would give papers recalling past events and memoirs of fellow members. E.M. Forster recalls:

In the midst of a group which included Lytton Strachey, Virginia Woolf, and Maynard Keynes, he stood out in his command of the past, and in his power to rearrange it. I remember one paper of his in particular – if it can be called a paper. Perched away in a corner of Duncan Grant’s studio, he had a suit-case open before him. The lid of the case, which he propped up, would be useful to rest his manuscript upon, he told us. On he read, delighting us as usual, with his brilliancy, and humanity, and wisdom, until – owing to a slight wave of his hand – the suit-case unfortunately fell over. Nothing was inside it. There was no paper. He had been improvising.

In his autobiography Leonard Woolf, a friend and fellow editor, analyses the reasons for what he sees as the failure of Desmond MacCarthy to fulfil his promise as a creative writer. He acknowledges the fact that MacCarthy published several volumes of well-received literary criticism, but this is seen as lacking a certain moral courage which genuinely creative writers face when they commit themselves to print. This is amusingly coupled to MacCarthy’s pathological procrastination and lack of self-discipline. a view echoed by Quentin Bell in his affectionate memoir of the MacCarthy family:

He would turn up at Richmond [Leonard and Virginia Woolf’s house] for dinner, uninvited very probably, and probably committed to a dinner elsewhere, charm his way out of his social crimes on the telephone, talk enchantingly until the small hours, insist that he be called early so that he might attend to urgent business on the morrow, wake up a little late, dawdle somewhat over breakfast, find a passage in The Times to excite his ridicule, enter into a lively discussion of Ibsen, declare he must be off, pick up a book which reminded him of something which, in short, would keep him talking until about 12.45, when he would have to ring up and charm the person who had been waiting in an office for him since 10, and at the same time deal with the complications arising from the fact that he had engaged himself to two different hostesses for lunch, and that it was now 1 o’clock, and it would take forty minutes to get from Richmond to the West End. In all this Desmond had been practising his art – the art of conversation.

He was knighted in 1951 and died in 1952. He was buried in Cambridge.


Desmond MacCarthy


Bloomsbury Group – web links

Bloomsbury Group - web links Hogarth Press first editions
Annotated gallery of original first edition book jacket covers from the Hogarth Press, featuring designs by Vanessa Bell, Roger Fry, and others.

Bloomsbury Group - web links The Omega Workshops
A brief history of Roger Fry’s experimental Omega Workshops, which had a lasting influence on interior design in post First World War Britain.

Bloomsbury Group - web links The Bloomsbury Group and War
An essay on the largely pacifist and internationalist stance taken by Bloomsbury Group members towards the First World War.

Bloomsbury Group web links Tate Gallery Archive Journeys: Bloomsbury
Mini web site featuring photos, paintings, a timeline, sub-sections on the Omega Workshops, Roger Fry, and Duncan Grant, and biographical notes.

Bloomsbury Group - web links Bloomsbury: Books, Art and Design
Exhibition of paintings, designs, and ceramics at Toronto University featuring Hogarth Press, Vanessa Bell, Dora Carrington, Quentin Bell, and Stephen Tomlin.

Bloomsbury Group - web links Blogging Woolf
A rich enthusiast site featuring news of events, exhibitions, new book reviews, relevant links, study resources, and anything related to Bloomsbury and Virginia Woolf

Bloomsbury Group - web links Hyper-Concordance to Virginia Woolf
Search the texts of all Woolf’s major works, and track down phrases, quotes, and even individual words in their original context.

Bloomsbury Group - web links A Mrs Dalloway Walk in London
An annotated description of Clarissa Dalloway’s walk from Westminster to Regent’s Park, with historical updates and a bibliography.

Bloomsbury Group - web links Women’s History Walk in Bloomsbury
Annotated tour of literary and political homes in Bloomsbury, including Gordon Square, University College, Bedford Square, Doughty Street, and Tavistock Square.

Bloomsbury Group - web links Virginia Woolf Society of Great Britain
News of events, regular bulletins, study materials, publications, and related links. Largely the work of Virginia Woolf specialist Stuart N. Clarke.

Bloomsbury Group - web links BBC Audio Essay – A Eulogy to Words
A charming sound recording of a BBC radio talk broadcast in 1937 – accompanied by a slideshow of photographs of Virginia Woolf.

Bloomsbury Group - web links A Family Photograph Albumn
Leslie Stephens’ collection of family photographs which became known as the Mausoleum Book, collected at Smith College – Massachusetts.

Bloomsbury Group - web links Bloomsbury at Duke University
A collection of book jacket covers, Fry’s Twelve Woodcuts, Strachey’s ‘Elizabeth and Essex’.

© Roy Johnson 2000-2014


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Digital Magazine Design

June 27, 2009 by Roy Johnson

magazine design principles – plus practical examples

Digital Magazine Design is a guide to computer-based graphic design principles based on modern magazine production and its requirements. The manual provides detailed descriptions of all the necessary rules of design, and uses these rules to cast a critical eye over a selection of contemporary high-street magazines. It starts off by emphasising the need for understanding basic interface metaphors. If we know our way around one desktop, we can usually work out how to find our way round another. The same is true of print publications.

Digital Magazine DesignThere is a convention to the order of items in a magazine of which casual readers are often unaware. Then Paul Honeywell goes through the elements of page design – using grids to structure graphics and text; controlling the density and appearance of the text by using line-spacing, hyphenation, and tracking. There’s also quite a lot of technical detail pertaining to colour mixing and the use of images.

A couple of chapters deal with the details of digital type design – though more illustrations would have been useful in demonstrating the issues at point here. There’s also advice on using a bureau when it is appropriate to outsource work. This goes into the details of file types, pre-press document checks, and keeping an accurate account of work flow.

The second part demonstrates how the tools of design can be applied to the
analysis and practice of contemporary magazine design. It’s a collection of case studies – ranging from Hi-Fi News, Kerrang!, She, and Empire, to Classic FM magazine.

These cover analysis of magazine design, with before and after accounts of layout and typography – complete with effects on sales and readership. There’s a lot of description here, where an illustration would have been far more effective.

These are post-graduate projects – revealed in the use of academic signposting (‘This essay aims to closely analyse …’) – which might easily have been edited out. This could easily be done if the book ever goes to a second edition.

© Roy Johnson 2003

Digital Magazine Design   Buy the book at Amazon UK

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Paul Honeywell and Daniel Carpenter, Digital Magazine Design, Bristol: Intellect, 2003, pp.160, ISBN: 1841500860


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Editing and Revising Text

May 25, 2009 by Roy Johnson

beginner’s guide to editing and re-writing

Oxford University Press have just brought out a series of short beginners’ manuals on communication skills. Their emphasis is on compact, no-nonsense advice directly related to issues of everyday life. Jo Billingham’s Editing and Revising Text provides a practical approach to reworking your writing for students, office workers, and newsletter editors. She covers editing your own work and text written by others, and her whole approach is designed to help you make any writing more effective.

Editing and Revising Text Every part of writing is covered – from the choice of individual words, through sentence construction and arranging paragraphs, to creating firm structure in the parts of a longer piece of work. She discusses the differences between editing, re-writing, and proof-checking, and shows how to revise sentences for brevity, simplicity, and clarity (move the subject to the start!).

There’s an interesting section on how to edit if there’s too little or too much information in the text, plus the importance of how to judge if it’s right for its intended audience.

She also covers the process of making multiple edits – on paper and screen – and quite rightly suggests that it is best to edit for one feature at a time.

I was glad to see that she emphasises the usefulness of the word-processor as an aid to editing. It’s amazing how work can be improved by using spelling and grammar-checkers, as well as the powerful tools of cut-and-paste, and search-and-replace.

The book has examples from real articles, essays, letters and reports, and the last part is a series of checklists for different types of editing – technical, academic, business, and even email.
She also gives a brief explanation of proof-reading, and perhaps the most difficult task of all – making sure that there is structural and linguistic ‘flow’.

The chapters of these guides are short and to-the-point; but the pages are rich in hints, tips, and quotes in call-out boxes. The strength of this approach is that it avoids the encyclopedic volume of advice which in some manuals can be quite frightening.

© Roy Johnson 2005

Editing and Revising   Buy the book at Amazon UK

Editing and Revising   Buy the book at Amazon US


Jo Billingham, Editing and Revising Text, Oxford: Oxford University Press, 2002, pp.136, ISBN: 0198604130


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ePublishing and eBooks

October 2, 2009 by Roy Johnson

a selection of resources reviewed

One rapidly expanding opportunity for writers using the Internet is the creation of eBooks. These have the advantage that they can be written, stored, and sent electronically. ePublishing is available for whatever you wish; it doesn’t cost much; you can start small; there are no printing, storage, or postage costs; and you can control the whole process from your back bedroom.

eBooks can be read on desktop computers, but many people prefer to use laptops, eBook readers, or PDAs (Personal Digital Assistants) such as the Palm Pilot. Other people print off the pages and read from the conventional page. So you’ve got to be prepared to supply your text in a number of different formats if you want to reach all audiences.

ePublishingCreating E-books
Chris Van Buren and Jeff Cogswell address all these issues, and provide you with all the information you need to make a start. They include a survey of the e-publishing business; planning and creating an e-book; getting the book published; finance and copyright; and a selection of personal success stories. One of the more interesting features of the advice they give is that it’s suitable either for individuals with just one book to market, or for people who might wish to set up as publishers, ready to promote several titles. As usual with the excellent Topfloor ‘Poor Richard’ series, every chapter is packed with recommendations for online resources – many of which are low-budget or free.

You can market your own eBooks, but a very popular alternative is to place titles with distributors like Fatbrain and split the proceeds. There are also electronic versions of conventional publishers who will pay you royalties up to fifty percent.

 

The Internet Writer's HandbookThe Internet Writer’s Handbook
This is a detailed guide to publishers of the two formats which are most digital – e-zines and e-books. It’s in the form of an international A-Z listing of the best websites for writers to target, with full contact details for all websites listed. It offers plenty of detail on how to submit your work , how much publishers will pay, and even how they are most likely to respond. The topics these publishers cover range from poetry and fiction, through non-fiction writing, to specialist publications.

 

eMail Publishing - Click for details at AmazonEmail Publishing
It’s quickly apparent to most writers that this system means that self-publication is an attractive option. In fact Chris Pirillo argues that email publishing can be much more effective than the Web. How is this? Well, he describes publishing via a web site as “like opening a hamburger stand in a dead-end street”. Not many people will pass by, and even fewer are likely to make a purchase.

On the other hand, almost everybody reads their e-mail, so why not use it as a vehicle for publishing instead? Some of the more popular e-mail newsletters have up to 400,000 regular subscribers. In he outlines all the possibilities – discussion groups, bulletins, and announcement lists – but it’s the free e-mail newsletter which is at the heart of this book. He takes you through all the technicalities of how to run one.

This can be used to promote your writing – or even as a hot and direct form of journalism if you are a non-fiction writer. And this guy knows whereof he speaks. He publishes several email newsletters every day, draws down revenue from advertisers, and earns a living from it.

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© Roy Johnson 2009


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Essential Blogging

June 15, 2009 by Roy Johnson

writing for the Web – a popular revolution

Blogs (it’s a contraction of Web Logs) are a form of personal diary kept as Web pages. They can record anything from the trivial details of your own life to online political manifestos. But why would anybody want to read them? Well, some people have transformed the personal diary into an art form, most sprinkle their pages with useful links, others develop what amounts to a one-person daily newspaper, and a few manage to spin out an entirely new form of instant journalism.

Essential Blogging It’s so easy, you see. All you need to do is register with a Blogging site, type your thoughts into the templates they provide, and press the Go button. A few seconds later, you’re published on the Web. Of course there’s a little more to it than that – but not much. This book offers a tour of the best blogging sites, how to upload and maintain your pages, and how to configure the options to get the best effects.

A series of chapters, clearly written by enthusiasts, takes you through which Blog sites and software are available – from Blogger, Radio Userland (free software), Moveable Type, and WordPress. Some of these have developed rapidly beyond mere blogging tools into small-scale content management systems.

All this is expanding at a breathtaking rate. Some people even have blogs running alongside serious Web sites. When you come to look at the thousands upon thousands of blogs, you will be amazed at the variety and the skill of the best.

There’s an element of evangelical fervour in all this. Many bloggers seem like techno-Hippies, but the most thoughtful, such as Meg Hourihan, have made claims for blogging as a new form of writing:

Freed from the constraints of the printed page (or any concept of ‘page’), an author can now blog a short thought that previously would have gone unwritten. The weblog’s post unit liberates the writer from word count.

And just in case you think this might all be a little trivial, these blogs are real Web pages. So they are tracked by search engines – and if enough people read them, they might therefore become ‘famous’. Many are already joining affiliate programmes and even attracting advertising.

If you want to join in this frenzy of personal expression, build your own soap box, or develop your own one-person newspaper – everything you need by way of instructions is in this one book.

© Roy Johnson 2002

Essential Blogging   Buy the book at Amazon UK

Essential Blogging   Buy the book at Amazon US


Cory Doctorow et al, Essential Blogging, Sebastopol (CA): O’Reilly, 2002, pp.244, ISBN: 0596003889


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Essential English for Journalists

June 18, 2009 by Roy Johnson

guidance on good writing and editing techniques

Harold Evans was editor of The Sunday Times from 1967 to 1981 and then of The Times for a year. [He’s now a New York celebrity with a famous wife]. His earlier publication Newsman’s English was written in the 1970s and has now been revised and updated. Essential English for Journalists is a guide to improving the efficiency of your writing by a method which he announces at the outset as ‘a process of editorial selection, text editing, and presentation’.

Essential English for JournalistsIn fact he gets off to a slightly shambolic start by describing the various responsibilities for writing in the newsroom, but then settles down to his main subject – the crafting of good prose – where he is quite clearly at home. There’s plenty of good advice on sentence construction, editing for clarity, choice of vocabulary, avoiding obscurity and abstraction, plus eliminating vagueness and cliche. He also includes explanations of words commonly misunderstood – such as chronic, disinterested, and viable (to which he might have added aggravate, which is mistakenly used in the text as a synonym for annoy) – plus some interesting comments on how speeches can be economically digested and reported.

The general tendency of his advice is to prefer the shorter, concrete, and Anglo-Saxon term to the longer, abstract, and Latinate expression which is all-too-prevalent: fire not conflagration, try not endeavour, end not terminate.

He also offers a long and entertaining list of common expressions which roll out of literary-cum-oral usage whose redundancies can be edited to produce a tighter result – ‘blue coloured car’, ‘crisis situation‘, and ‘in the city of Manchester’

Evans gives detailed advice on the structure of good writing. His pages on how to write an introduction will be useful to anybody who wants to make their writing more effective. [In fact I would urge the strategy on those who would like to make the arguments of academic writing stand more clear.] The basic rule is to strike out anything which is not absolutely necessary.

In the centre of the book there is a detailed exposition of how newspaper reports should be written – with critical comments on their structure and narrative strategy. Evans shows how the same basic facts can be arranged to create different emphases. This is an exemplary tutorial for anyone who wishes to acquire the skills of reporting and successful composition.

For all its subject, it’s written in a slightly inflated style which combines the short journalist’s sentence with the vocabulary of an Edwardian litterateur – very self-conscious and aware of its own rhetorical devices.

Readers have not the time and newspapers have not the space for elaborate reiteration. This imposes decisive requirements.

But the advice is sound, and it’s likely to make you look more closely at your own prose. In fact the book has at least three possible readers. It would be an excellent textbook for trainee journalists, especially given the number of clumsy examples Evans quotes and then rewrites as demonstration pieces. Second, it has plenty of tips for experienced journalists and editors trying to write more efficiently. Third, it is full of useful guidance for anyone – beyond the media – who wants to write more coherently.

Evans’ fellow journalist Keith Waterhouse wrote a similar and very amusing guide called Waterhouse on Newspaper Style which unfortunately often seems to be out of print. The two books would make an excellent pairing on any writer’s desk. It would be wise to grab Evans whilst he’s back in re-issue.

© Roy Johnson 2000

Essential English for Journalists   Buy the book at Amazon UK

Essential English for Journalists   Buy the book at Amazon US


Harold Evans, Essential English for Journalists, Editors and Writers, London: Random House, 2nd revised edn 2000, pp.256, ISBN: 0712664475


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Filed Under: Journalism, Writing Skills, Writing Skills Tagged With: Editing, English language, Essential English for Journalists, Journalism, Publishing, Writing skills

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